Online copywriting is one of the highest paid copywriting jobs in the world today. Large corporations depend on this profession to attract traffic to their websites and to increase their sales. For anyone who dreams of becoming an online copywriter, here are four tried and true online copywriting techniques that will disarm cynicism and powerfully persuade at the same time. Tell a story. Everybody loves an absorbing story that captures the emotions. Storytelling has always been an effective method of seasoned online copywriters in creating empathy with prospects. Stories, particularly the ones that can relate to the situation of readers, can engage the mind and heart in ways that other selling techniques can never accomplish. True stories allow the copywriter to show readers that he understands their situation and he has the product or service that can help solve their problem. In addition, stories allow readers to draw their own conclusion about what is being presented to them. Create interest in the headline. An effective online copywriting can immediately catch a reader’s attention with the very first line. Craftily combine the product’s benefits with power words like guarantee, excellent, proven, exceptional etc. A web page only has ten seconds to grab the attention of readers. In that span of time, a copywriter has to use powerful attention-grabbing words to make readers stay and read the rest of the copy. This is a challenge every copywriter has to face; it’s a little hard but possible to produce. Less is more. A copy that is too wordy can confuse and bore a reader. If possible, a copywriter should use bullet points instead of lengthy paragraphs in explaining a product’s benefit. A copy written in this format can make reading a lot easier and can make the important points more noticeable. Create Urgency. Online copywriting is creating urgency. Readers should be impelled to take action after reading the copy. They should know what they will gain or lose if they don’t order the product. The copy should say something like: “Free registration until July” or “For limited time only, order now”. About the Author: Paula Cambridge is a marketing communications copywriter in one of Illinois’s leading distributor of packaging and industrial supplies. Her rich copywriting experience allows her to take freelance jobs from many design and advertising firms.

As the name implies, vintage costume jewelry is old imitation jewelry. Costume jewelry is the perfect accessory for casual to formal dress, and is a wonderful way to express your personality. Beaded costume jewelry is a fun and funky way to express yourself. Today costume jewelry is often perceived as what one wears when one can’t afford the real thing. Some wholesale costume jewelry is just for fun and very fleeting. Nowadays, costume jewelry is considered as jewelry articles to wear with specific type of clothing to improve the appearance and personality levels. Costume jewelry is a term that has been derived from the fact of its being a part of theatrical devices. What’s great with costume jewelry is you can use it, get tired of it, put it away or give it away and have still gotten good value for your money. Vintage costume jewelry frequently mimicked fine jewelry designs and, if made by skilled craftsmen, was thought to be “real” at first glance. Some jewelry is unsigned and some is by well known vintage costume jewelry designers or companies. Necklaces are also going large thanks to this vintage costume jewelry trend. Most of vintage jewelry can also be called costume jewelry. Consider vintage costume jewelry when you want to make a strong statement for a special event. Even trained eyes cannot distinguish the difference between gold costume jewelry and solid 14-karat gold jewelry. The versatility of this handmade designer costume jewelry transcends formal and casual, young and old. Costume designer jewelry gives you the lavish feel and delicate twinkle that just doesn’t appear with cheaper types of costume jewelry. Great designers create vintage costume jewelry that can be worn by fashion-forward women of every age. The vintage costume jewelry is absolutely beautiful. Vintage costume jewelry is fun. Today’s costume jewelry is fun, fabulous and inexpensive - perfect for casual wear or dress-up. Jewelry that is brass plated, as most costume jewelry is, can cause an allergic reaction or infection. For those who aren’t afraid to be noticed or those that like ‘conversation starters’, vintage costume jewelry is a great starting point. Even some costume jewelry is quite beautiful and far less expensive than “the real thing. When you own costume jewelry is fantastic, but when you own a piece by an artisan who puts their soul and heart into the pieces that they make it is even better. Costume jewelry is considered a fashion accessory and is directly affected by the change in fashion. Now inexpensive and costume jewelry is also considered as fine jewelry which are available in bargain price too. Most of the costume jewelry of today mimics the jewelry of the 30,40 and 50s. Many teenagers are starting to wear costume jewelry because they feel it makes them look hip and in style and it is affordable. George Water and David Marc Fishman are the owners of priceriot.com. Priceriot is a new online auction where prices drop as people shop for DVD

People email me every week saying that they don’t want to retire with the money they make online, they just want to make some extra money each month. And, they’d like to do it without spending any money up front and without a website. Does that sound like you? If it does, this may be the perfect article for you. The way to make extra money online without a website is through the use of revenue sharing sites. A revenue sharing site works very much like a traditional article directory. Directories are sites where you can submit articles. The directories then post your articles and allow visitors to use them. People access articles at these sites for research, information, or for content on the websites. You are not paid to place articles and, normally, visitors do not pay to view or use them. The directories make money by posting advertisements along with your articles. These directories keep all of the money that the advertising brings in. Revenue sharing sites work in a similar manner. You submit articles to revenue sharing sites just as you would to a traditional article directory. The site then posts your articles and allows visitors to use them. People access articles at these sites for research, information, or for content on the websites. And, just like the traditional directories, you are not paid to place articles and visitors do not pay to view or use them. The directories make money by posting advertisements along with your articles. Here’s the difference, instead of keeping all of the money that they earn, they share a portion of their profits with the people who submit the articles. Some revenue sharing sites give you half of the money that they earn, others give you 80%, and a few give you 100%. It depends on the site and their policies. In order to participate with the revenue sharing sites, you must register with Adsense and get a publisher’s Identification number. How much money can you make? It depends on the number of articles you submit. If you intend to submit just one article, then forget about it. You’ll probably just make a few cents. The key to making money with the revenue sharing sites is to submit articles on a regular basis to a number of the sites. You can submit the same article to several different revenue sharing sites. So, if you’ve written 30 articles in the past month or two, why not register with Adsense, submit all them to a few revenue sharing sites and make some money, even if you don’t have a website. Do you want to learn more about how I make money? I have just completed a Free ebook entitled, How To Make Money Every Day! Free ebook - Make Money Every Day! Make Money Writing

When you first read a professionally written sales letter, you can find yourself gripped by the words, held in awe by the language, and, finally, reaching for your wallet so that you can pay for your future purchase. You might also find yourself surprised: how can such a letter exert so much power in only a single page, with brilliant illustrations and only a few paragraphs of text? The answer is not so much in skillfully writing words. To write a sales letter, you need people skills: you need to know what touches people, what makes them happy, what clicks with them, what makes them excited, and what pushes them to finally spend their hard-earned money to buy something. Your job as a sales letter writer is to sell not by writing well, but by striking a balance: you have to be exciting without being sensational, and you need to be as truthful about your product as possible, playing on its strengths and using these strengths to fuel your letter. Many sales letter writers make the mistake of thinking that they must sell something, and using this mentality to fuel the task of writing a sales letter. The job, however, can be more complicated than that. Your starting mentality should be geared toward speaking to a person directly, and touching that person’s life; if you are able to get in touch with a person’s needs and wants, then you can make that person buy something without even trying to sell the product. Before you start writing that sales letter, you need to remember what it feels like to be a customer. If you were being sold something, would you like a product or service that catered exactly to your needs, or would you buy something only because someone said it looked or felt nice? Would you like a product or service that was marketed as cheap but useless, or a little bit expensive but infinitely useful? Put yourself in your customer’s shoes before writing your sales letter. The meat of a sales letter is not only in its message, but in its language. Many sales letter writers think that they have to speak formally, as this connotes respect; other sales letter writers think that they can use casual language, as this seems to put a sales letter writer in the midst of the masses. Overly formal language can alienate your customer, when what you really want to do is attract them to your company. Overly casual language can annoy your customer, when what you really want to do is make them feel that they need you. Strike the balance between formality and casual conversation. You do not need to go overboard with the greetings, and neither should you gush with excitement so that you seem more a hyperactive marketer high on uppers than a marketing expert showing the value of the product or service that he or she is trying to sell. Avoid using the generic “To whom it may concern,” or any other address that can make the letter look like a shoot-anywhere document. Address your customer by name: this not only makes the customer feel respected, but it gives a personal touch to the sales letter. The letter’s body should be as succinct as possible, and should include, if possible, images of your products or services in action. In a few paragraphs, elaborate on a customer’s need for something, and on the lack of products or services on the market that have been made to meet this need. Proceed by describing your company briefly, and why your company is best suited to meeting the need through a product or service that the company provides. You can then proceed to describe your product and service. If you have customer testimonials, include only a few; choose testimonials that do not sound gushy, sentimental, or overblown. Customers can sense if they are being led on, so be brief and true to your product or service. When you have fully but briefly described what you can offer, provide price information, and how customers can get in touch with you in order to buy the product or service. .killer-sales-letters.com .10steps-to-killer-web-copy.com

Have you been concerning Arena tournament since the time of first qualification round has begun? Do you know the Phase 2 of 2008 World of Warcraft Arena Tournament has been going for the real team game? Maybe you have already known the practice period, particular for qualification round, the unranked matches, which was scheduled starting on March 31, 2008 to the end on April 23, 2008. In this Phase, all WoW tournament participants have enough time to practice to hone their strategies, try various team compositions, and gain difference of experiences of WoW playing with their team. At the Arena tournament, you will not only gain grant recognition and renown for prowess, but also earn your team a chance to win cash prizes. It is a real team work! However it’s different from standard Arena system matches for 2008 tournament according to official explained- as teams of this tournament will be competing on regional tournament realms and will be separated from the live WoW realms. The great benefit is that they probably to be one of the top teams and win great awards at the regional finals and world championship! Of course the amount is higher than $ 200,000, but do not forget an entry fee to join the 2008 World of Warcraft Arena Tournament! I won’t say more about the fee, perhaps there are several reasons. Now let’s read the main reason: “the fee helps ensure that participants are invested in the competition and remain dedicated to it for the duration of the tournament” according to Blizzard’s reply. Maybe it is now time for the real games to begin! If you haven’t signed up yet, please note the registration for the First Qualification Round, which will be possible from March 31, 2008 to May 6, 2008; note the Ranked Matches, which will start on April 23, 2008 an end on May 21, 2008 according to Blizzard’s statement. Let’s share your opinion about Team Game & Cash Prizes. Good luck to all competitors for glorious team game and cash prize! Let’s further discuss the topic of WoW at .gamesavor.com About Author: Aiden King, a columnist at GameSavor

Okay readers I am sorry for this rant today but this is really starting to bug me. Also I was wondering if anyone else in the tattoo community has had this problem. First of all I have a tattoo of a Lion’s head on my left shoulder blade. It is just the head of a Lion and for some unknown reason people always call it a Tiger. I’m like does a Tiger have a mane? No!! It is a Lion people. And then today I was at the grocery store and this guy came up to me and said, “Hey, I like your wolf tattoo.” I’m thinking to myself Wolf? How in the world can you get a wolf from a Lion. But I was nice and polite and smiled and said thank you and went on my way. So my question is for everyone out there does this happen to you? Do you have a tattoo that people for some unknown reason cannot identify it properly? But this also got me thinking is my tattoo not as good as I think it is for people to keep thinking it is a Tiger and now a Wolf? This also leads me to a good tattoo tip. If you do not want to have the some problem I am having with my Lion tattoo getting mistaken for other animals. Make darn sure that your tattoo is clear and that their is no denying that what you are getting tattooed on you is what it really is. Please note this Lion above is very similar to my tattoo except my tattoo is done in all black. Your Tattoo Friend Ashley

I turned 75 last year There is nothing extraordinary about turning 75. The vast majority of us do. It is a measure of progress, not a turning point. Nevertheless, 75 marks a major milestone. I expect to continue to live my life much as I always have. But at 75 I have to acknowledge I am an old man. I am not a senior citizen — unless every adult under 55 is a junior citizen. We don’t get an extra vote. My advanced age doesn’t entitle me to give weighty advice to the political leaders of my country, or my local community. Indeed, I am part of a demographic group deliberately ignored by television and radio programmers, movie producers, makers of popular recordings and major advertisers. I am an “old man.” Nothing wrong or shameful about either of those words. I am exactly 10 times the age of my grandson born on my birthday and named after me, but a little less than twice the age of his father, with whom I have now shared the majority of my years. It is a popular misconception to think and say that we old people have more time than younger adults, when, in fact, it is just the opposite. We live under an inflexible and unforgiving deadline in every sense. For most of us, our lives resemble a penny dropped into one of those wide bowls with a hole in the middle encountered in a science museum or other public places. At the beginning of its travel, the penny makes big, lazy circles around the lip of the bowl. But as it rolls, the circles get tighter and the coin travels faster and as the coin is about to disappear into the hole it spins at a dizzying pace. The circles are smaller when you’re seventy. You have to go faster. You don’t have the time to wait to write a book or a play or a letter, to do the thing you’ve always longed to do, travel to a place you’ve wanted to see, reminisce with old friends or to show your wife, your children and grandchildren you love them. At seventy-five a person’s expectations and ambitions are smaller and comfortingly more realistic. I admit to myself that I will never become a star, either in the movies or on the athletic field. I will never write a best seller or win the Pulitzer Prize. I know I will never have dinner in the White House or have my book picked up by the Book-of-Month Club, or turned into a movie. No college is going to give me an honorary degree. I realize when young women look at me they see an old man. And I will never live in a forty-room mansion with an Olympic-sized swimming pool. Still, like most persons at my age, every day I find satisfaction by working at something. I garden, as do many men and women my age and older. I clear the walks and the driveway of heavy snow in our northern winter. I do the countless necessary household chores and repairs that anyone who lives in an older house repeatedly finds necessary. Most of all, I continue to write almost daily, as I have all my adult life. I scribble unreadable notes in my diary. I write letters to friends and geographically distant children, queries to editors, publishers and producers. I write articles. I write plays. I keep rewriting the same novel. I write a lot of crap. I get a rejection five days out of six. The other days I generally get bills. But I keep at it. You know why so many old men died when soldiers overran the Indian villages in the old days? It wasn’t because they couldn’t run away. They stayed for the honor of dying while they fought their enemies. ###

Spirituality-based entrepreneurs are sometimes uneasy with how business and promoting are usually done. What kind of outcome does this create? Let’s face it . . . we who are spirituality-based know we aren’t mainstream in our approach to life. We probably (okay, we do) use Law of Attraction to the degree we understand it. What if our efforts still don’t create the results we want? What’s up with that? Even if you don’t know anything about Law of Attraction or want to, it will benefit you to consider the following: 1. Ignore what the media and others say about the economy. Refuse to shop at that store. When your services or products offer real value that solves or provides something to people THEY feel they need, and you offer them a few options to pay for it (depending on the price or fee), you never have to sell or convince them to go for it. You just need to let them know how to find you. 2. When you’re really clear about what you want to offer, how you want to offer it, and to whom, you create a vibrational match to people who are looking for what you provide and others who may want to help you get the word out. 3. We tend to think we have to do business with everyone who approaches us or those we approach about our services or products. Why? Because we’re trying to build our business and pay for our living expenses or, hopefully, do even better than that. Think Vibrational Match. If your vibration is, “I need your money,” you’ll either energetically push people away or attract time-wasters. How do you shift this? 4. Become very clear about what you offer and why. The moment you connect to your Why and your energy to create genuine value for others and feel fulfillment and, yes, even enjoyment from doing this, the financial aspect shifts in the direction you intend. If you believe you can really make a difference and if you take time to find out if what you offer will truly assist someone, doing your business revs up your ability to attract the right people. Who are the right people? 5. Your ideal clients and/or customers. Did you know you have the right, maybe even the obligation, to know who these people are so you can reach them or they can find you? Who doesn’t have a better experience serving or being served by a vibrational match? Have you ever written, for your own purposes, what the qualities of your ideal client are? Try this; you may surprise yourself. And, don’t try to be noble, be honest. 6. Your promotional materials, including your Web site, should use words that you feel convey exactly what you wish to and in a way that addresses what your ideal clients are looking for. What works for the “big guys” may not work for you, because their words don’t come from YOUR head and heart alignment so don’t create a vibrational match. Whether you believe in Law of Attraction or not, it’s all about the vibrational match. It just happens that this is how LOA works. 7. Do you have a plan? Even if it changes often, put something down and commit to taking action. As the saying goes, “Nothing changes until something moves.” You have to move, that is, take action. Make sure your actions have the potential to create outcomes and aren’t just busywork. Never confuse activity with productivity. And, do take time to relax and recharge. You’re at the beginning of a new year. You have a fresh start. If you address the items above, especially if you never have, you’ll move yourself that much closer that much quicker to your desired experience and outcome. Joyce Shafer, LEC (jls1422yahoo.com) offers coaching and editing assistance to new and not-so-new writers and entrepreneurs. Read about her 8-week Write from the Heart program for entrepreneurs at .freewebs.com/editmybookandmore. See her books/e-books at .lulu.com.

Article marketing was all the rage a couple of years ago, and it still is up till this day, because of one simple reason: content is king on the Internet. So how do you create your own articles? There are a number of ways to do it. You can visit the various Internet marketing forums and collect ideas from there. You can gather a few articles together, extract information here and there, and compile them together into a brand new article. Or you can take the easy way out and pay someone else to do it for you. All of the above methods do have their short-comings. If you are writing your own article, you would need plenty of time to do the research. If you are paying someone to write for you, the end product may not be what you desired. So is there a better and faster way to create your articles? Yes, of course. I am sure that you have heard of PLR products. So what exactly are PLR products? They are actually ready made products that come with private label rights. So if you can lay your hands on a PLR product, then you have exclusive ownership of that product. You can then use it anyway as you wish: change the packaging, the title, the contents, you can do just about anything you want with that product. PLR articles are hot items on the Internet at the moment, with many membership sites offering such articles for a monthly fee. Depending on the owner of the site, you can get up to 30, 50 or even hundreds of PLR articles every month, and each of them has a word count of between 400 to 800 words. But then again, nothing is perfect, and the same can be said of PLR articles. Although such articles can seem to be very handy, they do have their limitations. 1. Duplicate content With so many other members using the same PLR articles, it is inevitable that two or more members are going to use the same articles for content on their website, resulting in duplicate content. And this is where the problem starts. The search engines do not allow duplicate content, so if a PLR article is used as such by two or more owners of the same, all the affected websites will be penalized, and their page rank will suffer as a result. 2. The restrictions of article directories Users of PLR articles often submit such articles to article directories. Big mistake, because article directories simply do not accept PLR articles, and will ban member accounts if they are caught submitting such articles. The above are two very unfavorable limitations that restrict the potential of PLR articles. So what can be done to bend the rules? The solution is actually quite a simple one. All you need to do is just to modify the articles so that they look unique and different from the rest. You already have the private label rights, remember? So you can make whatever modifications to the PLR articles of your choice. But of course, you don’t just alter a few words here and there, thinking that the job is done. Far from it. Below are some of the article modification techniques that you can use to modify your PLR articles in the best possible way. 1. Modify the title, add an introduction and write your own conclusion. 2. Re-write certain paragraphs, and then rearrange the order to make them look unique. 3. Work backwards. This means that you can use the original article’s conclusion as the introduction, and then make use of other parts of the article to lead back to your new introduction. 4. As a rule of thumb, you should make at least 30% - 40% of changes from the original article. So there you have it. All you need to know to bend the rules when you are using PLR articles. Don’t make the whole process look difficult, because modifying an article is all a matter of about 10 to 15 minutes. And that is only a small sacrifice, when you consider the fact that it takes you hours of work just to write your very own article.

See You Under The Rotunda? Danny Bernardi is the author of Under the Rotunda a novel set in the UKs second city, Birmingham. Here he describes the trials and tribulations of trying to persuade his editor that Birmingham would prove a good backdrop for the book. “Love the story but why on earth have you set it in Birmingham of all places? No one wants to read a novel set in Birmingham!” my editor announced in despair. “Any chance you could set in London, preferably Islington?” she pleaded. This conversation was repeated more times than I care to remember as my novel, Under the Rotunda, was undergoing the tortuous process of being written and rewritten at the behest of this London obsessed editor. There are, however, times as a writer when you just have to stand by your artistic principles whilst remaining aware that, in reality, such high-minded stances rarely pay the rent. Over the two years it took to write Under the Rotunda I was bluntly informed that I’d sell more copies if the book was set in London. Trouble was nobody seemed to understand that I didn’t know the geography of London too well, having only ventured down there for meetings and interviews. Furthermore, as a native Brummie I wanted to write about my city and it’s recent renaissance. I don’t know whether it’s possible to claim Birmingham is actually cool but it’s probably safe to say it’s cooler now than it ever has been and I wanted to shout (or at least speak loudly) about it. They always say you should write about what you know and as I’ve lived here all my life I do know about this place, warts and all. I’ve watched Birmingham transform itself from a dying conurbation, reliant upon manufacturing and heavy industry into a vibrant, service based economy where knowledge is the new currency. Furthermore, at the risk of sounding shallow (never a good trait for a writer) I’d got this snappy title, ‘Under the Rotunda’ and it rhymed! Under Big Ben or Under the London Eye didn’t have quite the same ring. It really never occurred to me as I started to create the characters and flesh out the plot to set the novel anywhere else. The Rotunda itself seemed to be such a powerful symbol, having stood for forty years or so, managing to defy IRA bombs as well as public and political derision to become a much loved listed building, containing highly sought after luxury flats. I can’t claim to have always been in love with the old lady Rotunda but she has definitely grown on me. It seems that she stands like a stoical matriarch watching over her huge and diverse family; a family who have arrived from all over the world to live, love and work in this unique city. Aside from the Rotunda the city centre itself has finally become somewhere of which we can be rightfully proud