A horror movie has certain rules. If you break too many the audience will be disappointed. This is a very short, no fluff, blueprint of how to write a horror script. 1. The Hook. Start with a bang. Step right into a suspense scene. (”Scream” opens with a terrifying sequence with Drew Barrymore on the phone with a killer) 2. The Flaw. Introduce your hero. Give him a flaw. Before you can put your hero in jeopardy we must care for him. We must want our hero to succeed. So make him human. (In “Signs” Mel Gibson plays a priest who has lost his faith after his wife died) 3. The Fear. A variant of The Flaw. The hero has a fear. Maybe a fear of heights, or claustrophobia. (In “Jaws” Roy Scheider has a fear of water. At the end he has to conquer his fear by going out onto the ocean to kill the shark) 4. No Escape. Have your hero at an isolated location where he can’t escape the horror. (Like the hotel in “The Shining”) 5. Foreplay. Tease the audience. Make them jump at scenes that appear scary — but turn out to be completely normal. (Like the cat jumping out of the closet) Give them some more foreplay before bringing in the real monster. 6. Evil Attacks. A couple of times during the middle of the script show how evil the monster can be — as it attacks its victims. 7. Investigation. The hero investigates, and finds out the truth behind the horror. 8. Showdown. The final confrontation. The hero has to face both his fear and the monster. The hero uses his brain, rather than muscles, to outsmart the monster. (At the end of “The Village” the blind girl tricks the monster to fall into the hole in the ground) 9. Aftermath. Everything’s back to the way it was from the beginning — but the hero has changed for the better or for the worse. (At the end of “Signs” Mel Gibson puts on his clerical collar again — he got his faith back) 10. Evil Lurks. We see evidence that the monster may return somewhere..somehow..in the future..(Almost all “Friday The 13′th”-movies end with Jason showing signs of returning for another sequel) Go for it. Good luck! Henrik Holmberg writes horror scripts for indie filmmakers. Check out his website here .nocashfilm.com

For many people new to job-seeking, cover letters sometimes seem unnecessary. You’ve already sent a resume, so why waste time writing a cover letter? A well-written cover letter is the perfect ice-breaker between you and the employer who is one step away from reading your resume. Employers like to glance over cover letters to get a general idea of the resume they’re about to read. Cover letters introduce you; they convey the true first impression. Cover letters must be well-written and interesting, perhaps even more so than the resume. Here’s how to do it. LEARN THE BASICS Your cover letter needs to address the same essential things: why you’re contacting this person, who you are, and how you plan to follow up. Dedicating a brief paragraph to each of these things will keep your reader engaged and also make it easy for him or her to find the information they need. PARAGRAPH ONE: THE LETTER’S PURPOSE: State your purpose immediately after the initial greeting. Be as specific as possible; if someone has referred you, say so and give the person’s name. If there was no referral, then mention where you heard of the job. Remember always to convey your enthusiasm for the opportunity; the employer will appreciate your excitement and willingness. PARAGRAPH TWO: YOUR QUALIFICATIONS: Though it won’t be as in-depth as your resume, you’ll need to outline your qualifications. Since you’re doing this in a limited space, you’ll need to position yourself immediately as the person for this job. If you’re responding to an ad or a referral, then mention your qualifications specifically with what they claim to be looking for; otherwise, mention some facts you’ve come across as you researched the company (you’ve done that, right?). And always, always, keep the focus on what you can offer the company, not what the company can offer you. PARAGRAPH THREE: THE INTENDED FOLLOW-UP: In this conclusion paragraph, restate the enthusiasm conveyed in paragraph one and indicate when and how you plan to follow up. Mention if you have references or a portfolio upon request and make sure to give every piece of your contact information and the best times to reach you. TARGET AND CUSTOMIZE Employers often receive hundreds of responses to their job openings, and any flaw in your qualifications might cause them to throw your cover letter and resume in the rejection pile. Target only jobs you know you can do well and position your experience directly within the qualifications for those jobs. Don’t bother mentioning anything irrelevant; maybe you have a degree in art history, but that won’t do you any good if you’re looking for a job in publishing. It’s also important to customize your cover letters for each individual recipient. A form letter may be easier for you, but it will look amateurish and lazy to a professional in any industry. Take the time to write a letter specifically for each employer; this attention to detail will fare better for you in your job search. Brian Konradt has been a professional freelance writer for over a decade. He is founder of LousyWriter.com ( .LousyWriter.com ), a free online resource to improve your writing skills; and FreelanceWriting.com ( .FreelanceWriting.com ), a free resource to help writers master freelance writing.

People are the most important resources of an organisation. They ensure the interaction of financial, industrial, and other resources so that the organisation can function. Nowadays experienced managers realize that he financial reward cannot stay the only kind of an employee encouragement. The employees’ needs should be viewed as an entity that leads to the search of non financial motives. There exist many non financial motives that are connected with the employee’s satisfaction of needs, such as his/her recognition, participation in the decision-making, self-fulfillment, personal growth and others. The practice shows that the full use of human resources of an organisation is one of the most significant advantages, which allow companies to occupy the leading positions in the world market. The ‘McDonalds’ company flourishes owing to the logical integration of the staff into the problem solving. The company adheres to the principle: ‘The result is done by a man’. ‘McDonalds’ examines its employees as the primary source of progress in the field of quality and productivity. This organisation has based its success on the motivation theories having altered only some aspects of them. ‘McDonalds’ adheres to four simple principles, which give the possibility to increase the performance of its employees: 1. The company must elaborate different systems of motivation for every department. 2. The personnel must have clear and attainable aims. It is better to have one aim per a person. 3. The aims must change: managers should have one aim for half of a year. For example, at first a manager examines the number of clients, then he/she examines the number of returning clients; and then he/she should analyze the increase in business sales. This method gives the possibility to find new abilities of employees and to check new methods of work. 4. The rise of salary amount must be sensible for an employee. The ‘McDonalds’ company applies three components of the motivation system: financial encouragement, non financial encouragement, and social policy. All the three factors are described in Maslow’s motivation theory. However, Maslow states that all the needs must be fulfilled one after another. The research of the ‘McDonalds’ company, its strategy and structure shows that only a simultaneous fulfilment of employee’s needs will increase an employee’s performance. It is not necessary to fulfil all the needs of every level. In the reality an employee has a set of needs in every concrete moment. Summarising, the ‘McDonalds’ company has effective motivation system that makes it possible to increase employees’ performance, and hence the company’s productivity. The situational approach applied by ‘McDonalds’ administration staff has turned out to be the most relevant to the current situation. The administrators have used the specific techniques on the basis of motivation theories. Having applied the procedure of assembly line in food preparation, ‘McDonalds’ has ensured the standard quality of the production and the high performance. Besides, the company has implemented effective motivation strategy that is based on the existing motivation theories. Consequently, on the basis of the research we can say that every company has its own system of behaviour explanation and every concrete case should be examined as the ‘McDonalds’ company case. Motivation theories, such as Maslow’s theory and Self Determination Theory should serve as the basis for elaborating a strategy which will direct manager’s forces towards the aim

The reason so many webmasters fail at article marketing is because they do not know the key points to the strategy. If you are writing with no proven direction then you are just wasting your time. It is imperative that you follow these proven steps if you want to start succeeding in your article marketing campaign. - Providing your viewers with valuable information is essential. But alone it will not pave the way to article marketing success. Valuable information must be implemented by a personalized, eye-catching writing style. If you are not doing this then you are most likely losing loads of valuable clicks to your signature block. - Create an eye-catching title. It is a proven fact that the title of your article is what makes it sell. There are so many webmasters simply wasting their time by creating a quality article only for it to sit in place and collect dust because of poor title writing. I find that using your keyword in the first three words of the title provides the best results. - Take time when creating the signature block because this is the time to sell yourself and your product. Second to poor title creation, poor signature block writing is sure to point your viewers in other directions. When you write the signature block do not just place your name and the URL to your web site. You need to convince your viewers that they need to click on that link or they are missing out on something big. - Now that you have created an eye-catching article with a signature block that tells your viewers they better click or they will miss out; you need to find places to submit it to. Many people believe that mass distribution is the way to go. What they do not know is that laziness does not pay off. Search engines do not like to find the same content over hundreds of sites; most being low ranking. What they do like to find is the same content on five or six high quality sites. This says that the content is worthy of high search engine placement. Find the top five or six article directories and submit to them only. Bear all of the mentioned ideas in mind and your article marketing campaign will prove to be very profitable in the future. A solid article marketing campaign can take time but if you stick to it, you will see incredible results.

Looking for internet book marketing tools that are practically hands free? Add these three tools to your arsenal and you’ll be certain to sell your book. Internet Book Marketing Tool # 1 Website Marketing Possibly the most critical tool for a self published author is your website. A well optimized web site, meaning that people searching for your information can find it quickly and easily via the search engines like Google or Yahoo, means targeted traffic and customers are led directly to your book. A well written landing page that captures email addresses and sells your information can sell thousands of books. Add a few pages of free content that provide immediate benefit to your reader and credibility to your status as an author and you’re well on your way to becoming a ‘profitable’ self published author. As a self published author, your website can offer a variety of pages to their visitor including: • Ezine/newsletter subscription • Free Articles and/or short stories • Bio • Sales page • Links to stores • Shopping cart to purchase directly from the website • List of appearances/promotions Internet Book Marketing Tool # 2 Ezine Marketing Magic Ezine marketing is not only a great way to build your opt in list, it is a fantastic tool to sell your book, your information products, and any affiliate products that you choose to endorse. Additionally, it provides you with a constant means of communication to your target market and the ability to provide them with quality information that will benefit their lives. The time saving aspect of this tool is that you don’t have to struggle to come up with content. You’ve already written your book. Pull one or two useful paragraphs from your book, round it out, and you have an ezine article! In addition to publishing your own ezine you can contribute to other relevant ezines, just make sure that you provide a link back to your own website and product line. You can also purchase inexpensive ad space in relevant ezines to market your book. For example, if your book is a small business book, you can purchase ad space in other small business newsletters and link directly to your website. Internet Book Marketing Tool # 3 Rave Reviews Reviews are the proof to others that your book is worth the money it costs. Reviews can be used in your publicity package, in your press release, on your book’s back cover, on your website, and even on your business card. They are a valuable and economic expert marketing tool. Visit our website or click on the following link to learn more about secrets to getting rave reviews. Internet book marketing doesn’t have to be an all consuming struggle. It’s true that the more time you spend marketing your book, the more you’re going to sell. But why not use a few tried and true marketing tools that drive traffic and sales to your book with little or no work from you? For Your FREE MP3 (Value $97.00) ‘How To Make A 6 Figure Income Writing & Publishing Your Own Book’Go To: Write a Book Bob Burnham Entrepreneur, Consultant and Author of ‘101 Reasons Why You Must Write A Book’ For Information on How to Write and Publish your own book go to Expert Author : .expertauthorpublishing.com Read More On: Internet Book Marketing

If you need professional copywriting services, then review these five simple steps that will make the process much easier. 1. Define Your NeedsBefore you approach anyone for copywriting services outline exactly what services you need. Do you need brochures or direct response post cards? SEO web content or email newsletters? Know in advance what you expect from your copywriting professional. 2. Search for the Best WriterThere are many online sites where freelance writers offer their copywriting services. Sites such as elance.com and guru.com can give you a good source to finding exactly who you need. If you don’t find what you’re looking for there hit the search engines and type in what you need like ‘SEO copywriting services.’ 3. Choose the Best WriterReview their experience, extent of copywriting services and their terms. Remember also that the least expensive writer is not necessarily the best writer. You often get what you pay for and poor writing can end up costing even more than if you’d just went a few dollars more from the start. 4. Communicate with Your WriterA professional writer doesn’t mean they are psychic. A successful project starts with good communication. Make sure your writer knows exactly what you require from the copywriting services being provided to you and answer any questions they have a specifically as possible. Don’t make them guess. 5. Review, Revise and EnjoyOnce your writer has finished your project, review it not only for grammatical errors, but also for facts and originality. Submit any changes based on your agreement and when you are finally satisfied with the work then you can complete the project. Hiring copywriting services does not have to be a stressful task. It’s in your best interests to make sure your business gets the best copy possible, but for that to happen you need to be organized and have a ‘team player’ mentality. About the Author: Nadine Meeker is the founder of Winters Productions, a copywriting and graphic design firm specializing in B2B and B2C marketing that handles sales copywriting, web copywriting and brochure design. By providing affordable services, they’ve helped a multitude of businesses from Fortune 500 companies to start-ups for nearly a decade.

Copywriting is the art of being able to produce an innovative sales message that will appeal to customers. it is important to realize that copywriting requires that there be a relationship between the seller and the customer. Your copywriting message is the way of explaining how the customer would be rewarded by purchasing the seller’s product. Copywriting is a large and ever expanding field and there is a specific niche for them in business. It is different from ordinary writing in that a copywriter must be able to create a message that is unique and stands apart from the multitude of other advertisements. It has to be such that potential customers will respond with interest. This is why it is more important than ever to have a clear focus when you are writing your copy so that you know which particular niche you’re trying to hit within the broader population. Copywriting is a field of employment which will always be there for as long as there are businesses trying to get a message to consumers. Regardless of boom or recession, they will always be in high demand. There are a number of places you can work as a copywriter including advertising agencies, internet, or by setting up your own copywriting business. Copywriting has a number of benefits. The salary for a copywriter is quite a bit higher than the average wage and there are often bonuses as well. There is also much more flexibility as you usually don’t have to work set hours. This allows you to plan your life around your work hours. When a copywriter works within an advertising agency as many do, they are surrounded by creative people. This usually creates challenge due to the level of creative intelligence of these work colleagues. Often, in such a group, you can bounce ideas off others in your quest for superb ad copy. When you are a copywriter, you must try to see things through the eyes of the potential customer. This requires a lot of research to try to determine the motivating factors of the niche or group of people you want your message to reach. In other words, you must write copy that will appeal to the desired target audience. Writing good copy can be very demanding so you will find that this job will never grow tedious. If you work at an advertising agency, you often will have many different types of clients so the work that you do every day can change. This is good because you’ll get a great variety of different things so you will never get bored. The demand for copywriters will always be strong due to the need of companies to send messages to their audiences to buy their products. If you do not employ someone to promote your product, you will be left behind. This is why copywriting is such a good field and is in such high demand. Anne has worked primarily within health and welfare for around 35 years. She has always loved to write and has a wide range of interests. She is the owner of .ozebizwiz.com

I still have not decided if that is a catchy title for my article or not. I’m guessing people either click away because they have already figured out that I’m lying or else they believe me, but are then disappointed to find out that I lied. The truth is that writing a resume is extremely difficult. I guess it can be easy to write a resume if you don’t care that it is poorly written and does not stand out at all. If you want a resume that is going to stand out, though, and have employers begging for you to work for them, then it is going to take some work and it can be very challenging. I work in the Human Resources department at my fine place of employment and I look at resumes every single day. I have to look through anywhere from 10 to sometimes 30 or 40 resumes for one single job opening. Do you think that I have time to read through all of them and analyze your skills and ask myself if I think you will be a good fit for the company? The answer is, No! If you don’t sell yourself to me and do something that makes your resume stand out, then I will forget all about you before I finish crumpling up your resume and tossing it in the little black bin under my desk. It sounds cruel, I know. And maybe it is. But that’s how it works. You need to take resume writing classes or somehow get connected with somebody that truly has skills in resume writing. But I am begging you…do NOT go pay some company money a bunch of money to write it for you, but also do NOT go write an average, typical-looking resume. Just do some research and learn how to write a great resume. Here is the first step you need to take. Check out my blog that I have put together…it is completely free and it offers some great tips.

With today’s business moving at the speed of broadband, everyone expects better results in record time. Every day, we deal with hundreds of business communications in the form of e-mails, letters, phone calls, chats, and meetings-and that’s before we tackle the “to do” list. It’s no wonder that many business messages often reads as if they were written between floors on an elevator, coming across as sloppy and careless. This article outlines five common mistakes in business writing, with tips on how to avoid them. 1. Burying the point. Time is short-get to the meat of the message as soon as possible. Think like a journalist: put the crucial information at the top, where people are sure to read it. If you leave the golden nugget for the final sentence, your reader might never get there. Make sure your message is labeled clearly in the title or subject line, so your reader can decide quickly how to organize it. 2. Inviting a yawn. Advertising expert Hal Stebbins notes, “If you’re bored with what you write, don’t blame the reader for yawning.” The best way to generate interest in your writing is to be interested yourself-in your subject, your reader, your company, and your communication. Seek out and emphasize the most significant reasons to cause the reader to act or react as you want. When in doubt as to what to emphasize, remember that the person you’re writing to is still a human being-someone who is subject to the same things that motivate all people. If you wouldn’t want to read it, chances are, neither will your reader. 3. Saying in twenty words what you could say in five. Charles Dickens may have been a great novelist, but he was being paid by the word. In business writing, the longer the phrase, the better your chances of losing the reader halfway through. Keep it short and straightforward, and you’ll keep your reader’s attention. A quick way of figuring out where your writing needs editing is to ask yourself: “Would I say this the same way if I were talking with this person face to face?” Why businesspeople write “We will ascertain the facts and advice accordingly” when in conversation they would say, “We’ll find out and let you know” is a mystery. If you wouldn’t say it, don’t write it. 4. Using unfamiliar words. Your goal in writing should not be to impress the reader with your writing ability but to express ideas so that the reader can understand them. Some business writers thrive on using long words and unfamiliar technical, trade, or legal phraseology. These vocabulary exhibitionists use difficult words to give their writing an air of authority-but they end up sending the reader to the dictionary more often than not. Write to express, not impress, and you’ll save yourself and your reader a lot of trouble. 5. Relying on outdated language. Using obsolete expressions and clich?s is the lazy way to write. Like anything else that comes too easily, the result is nothing to brag about. Filling your writing with phrases that belong in your grandfather’s legal documents will only alienate your reader, and using canned phrases will have your readers snoring. It’s much better to keep your writing up-to-date and fresh. Hasty business writing is a one-way ticket to the “delete” button. It doesn’t take long to put a little care in your writing-a minute to spell check and another to check for common mistakes like the ones described–but the result will be a message that lasts much longer in your reader’s mind and is more effective in getting the results you want. Courtland L. Bovee, one of America’s leading instructors in clear and effective communication, co-authors several leading college-level texts with John V. Thill, a prominent communications consultant and current Chairman and Chief Executive Officer of Global Communication Strategies. Their website, Business Communication Headline News, the #1 business communication site on the web, is at .businesscommunicationheadlinenews

Okay, let’s write a joke. First, set-up, either ridiculous situation or ridiculous characters. So … Man stands at a bus stop wearing a balaclava helmet on a very hot day. (Sounds promising.) He is approached by another man, who asks, “Why are you wearing that balaclava helmet when it’s so hot?” (Good, build up, and we need a straight man.) “It helps to keep my ear plugs in,” the first man replies. (Slight escalation of ridiculous.) “But why do you need ear plugs?” the second man responds. “They help me see the number of the bus.” (Double take.) “How do ear plugs help you see?” (Logical, pull back.) “They help to concentrate the senses that are available. So, not being able to hear improves my eyesight.” (This, again makes a strange kind of sense, but I think I see a punch line coming. Do you?) “That’s fascinating. But you can hear me.” “Ah, but you’re not a bus.” (Uh uh, think I’m off track here. It’s funny, but not funny enough. Go back and try again, go back to where the second man says, “But you can hear me”. That has to go. I need to up the ante.) “That’s a fascinating theory. So, if I covered your eyes it would improve your hearing?” “I could hear a man coughing in Peru.” (This might be padding, which may prove necessary, but I can always edit it out later if it’s unwanted.) “And if I pinched your nose and stopped your sense of smell?” (Haven’t a clue where I’m going now.) “It would improve my sense of touch.” (Oh oh, getting further and further away from a funny destination, I think.) “But what good would that do you if you needed your sense of smell? “I wouldn’t let you hold my nose, would I?” (This is getting so lame. Why did I start? Maybe I should write a recipe for a curry instead. No, keep going. Oh God, I’ve got it!) “And what if I cut off your vision, your hearing, your smell and your sense of touch and taste?” “I’d burst out laughing.” “What? Why on Earth would you burst out laughing?” “It would really sharpen my sense of humour.” Not a classic perhaps, but not bad for sitting on the couch of a Saturday afternoon, with a laptop, watching the TV and waiting for the Euro 2008 football tournament to begin. Let’s put it all together and see what we’ve got. Man stands at a bus stop wearing a balaclava helmet on a very hot day. He is approached by another man, who asks, “Why are you wearing that balaclava helmet when it’s so hot?” “It helps to keep my ear plugs in,” the first man replies. “But why do you need ear plugs?” the second man responds. “They help me see the number of the bus.” “How do ear plugs help you see?” “They help to concentrate the senses that are available. So, not being able to hear improves my eyesight.” “That’s a fascinating theory. So, if I covered your eyes it would improve your hearing?” “I could hear a man coughing in Peru.” “And if I pinched your nose and stopped your sense of smell?” “It would improve my sense of touch.” “But what good would that do you if you needed your sense of smell? “I wouldn’t let you hold my nose, would I?” “And what if I cut off your vision, your hearing, your smell and your sense of touch and taste?” “I’d burst out laughing.” “What? Why on Earth would you burst out laughing?” “It would really sharpen my sense of humour.” In the end run the joke only rests on what everybody takes as standard, that man has five senses, so it’s based on misdirection, but this is the basis of many a good joke. I could remove material, but the whole point of the misdirection method is to get the reader or listener into a pattern of thinking, before pulling the switch, so I think I’ll leave it in. Don’t be afraid of writing comedy. The joke rarely leaps into your imagination fully formed. It has to be worked for. The punchline may not immediately present itself, but as I’ve shown in the process above (and this is not a deconstructed joke) just keep going. Maybe it isn’t a sense of humour which marks out comedy writers, but stamina. For more help on writing go to Resources & Training For Writers