<title>Every business in today’s high-tech world needs writing, and those projects can range from simple e-mails, memos, letters, to more complex reports, white papers, brochures, and press releases Every business in today’s high-tech world needs writing, and those projects can range from simple e-mails, memos, letters, to more complex reports, white papers, brochures, and press releases. This is an open market to writers looking for another way to make money with their writing. The pay for business writing can range, but if a writer takes the job seriously and seeks out corporate clients, she can make a comfortable living in this field. First, she needs to know a little about guidelines. Business writing is a skill that can be learned with simple key points, the use of a good style guide, and some practice. Use these tips to write effective copy that will engage readers and impress your corporate clients. Strong headlines Your headline should sum up the entire article in a few simple words. Don’t get too creative with the headline whereas it confuses your readers. Use short active verbs that will help spike each reader’s interest. Remember, the goal of the headline is to get your audience to read your article. The inverted pyramid In business writing, use the inverted pyramid style by putting your most important information first and least important information last. The audience needs to know right up front what the message is about and what they will get out of it. If they don’t learn this right away, and you spend too much time going over irrelevant information, then they won’t continue reading. Organization matters Paragraphs should have smooth transitions. Don’t change subjects abruptly from one paragraph to another. Stick to one topic per article and focus on the key message. Sidebars are a good place to put helpful information on your topic that doesn’t necessarily fit into the body content. Benefits attract, features distract Features won’t get readers to take action, but knowing the benefits will. Readers want to know how this product or information will help them. A benefit is something that can help someone work faster, save time, be more productive, save money, lose weight, live healthy, or sleep better at night. A feature is: this product has a timer for the light; or this service has been around for fifty years. Something for the reader First you need to know who your readers are. This would be your target audience. Then decide what you want them to get out of your article. You need to offer something to get them to the next step, which it to take action. Readers don’t have time to listen to a sales pitch, or a story about how great a company is; they only care about what they get from reading your copy. This is called: “What’s in it for the reader?” This can be information, a discount on a product, or even tips that they can use. For readers to care about your message, they have to come away with something beneficial. Clear call to action Think about these questions when creating your call to action. This is what you want from your audience. The call to action is the reason you spent time writing this copy in the first place. What do I want readers to do with this information? What action should they take? Is there a deadline? What are the consequences for not acting by the above date? Simple is always better Don’t use marketing hype or corporate jargon in your copy because most readers can see right through it. Be honest, speak about the benefits, use facts, and be concise. Don’t brag, and don’t use this opportunity to use purple prose. You want the audience to understand the point of your message and be able to act on it. Business writing must be clear, brief, and to the point. In business writing, the writer must write for the audience, not for herself. Closing To finish off your article, make sure you include the name of a contact or URL to a Web page where readers can get more information or find answers to any questions they have. You should try to anticipate readers’ questions up front and getting all the facts down in the article, even if it includes linking to other articles for more details. Since it’s not always possible to anticipate all questions, you will need to allow them the option to go elsewhere. Lastly, always have someone else copyedit your article. Every writer needs an editor, and every editor who writers copy needs an editor. No one can write a perfect draft, no matter how many revs they go through. A second pair of eyes is the surest way to avoid embarrassing mistakes later. In business writing, there is no room for error or poor copy. Follow the above tips, use an updated style guide
Archive for May, 2008
Article Marketing is a technique that is very good for promoting your product or website. And, one of the best things about it is that you can do it for free. In addition, unlike other forms of advertising, your articles will provide you with traffic for many months in the future. These are some of the secrets to get thousands of article page views. Almost all word processors provide you with technology to check for spelling and grammar mistakes. They are called spelling and grammar checkers. After you have completed writing an article, take advantage of this technology and make sure your article is error free. The title of you article has a powerful impact on whether or not people read it. Take the time to develop enticing titles that attract readers. A good title will attract ten times the page views of articles with titles that are hastily written. Good articles should provide targeted details on a variety of subjects. Broad general articles that provide few very specific details should be avoided. Targeted articles almost always perform better than broad general ones. The best articles are relatively short. In this fast paced world, time is at a premium and people won’t read an article that takes 20 minutes. Make it short and keep your articles between 350 and 600 words. Include links to your website and products in the resource box, but do not fill it with personal information. No one cares about your ugly kids or where you went to school. Never copy someone else’s work. This is called plagiarism and it is illegal. In addition to being illegal and unethical, it can carry stiff legal penalties. Follow the article directory’s submission policies. Failure to follow these rules is the number one reason why articles are rejected. So, try these article marketing secrets and get thousands of article page views. Do you want to learn more about how to make money online? Get my Free ebook entitled, How To Make Money Every Day! Free ebook - Make Money Every Day! Write Small Reports And Make Big Money! Make Money Writing
I’m in the midst of doing some touch up for Leads Leap sales letter. While writing the sales letter, I recalled some powerful tips Ewe China has shared with me (personally, over a cup of coffee). Remember I told you that Ewe likes to compose and test different kinds of sales letters? Talking about writing powerful sales letters, for more detail visit .web-sales-letter-supreme.com I truly believe that he’s the MAN, not because he is famous but because a number of my successful clients (those who advertise with me) use his strategies. In today’s blog post, I’m going to share with you 3 powerful tips that chances are, no one has told you before. I’ll use one of his actual sales letters to illustrate to you how to use these 3 strategies. 1) Convert every testimonial into a headline We all know that adding testimonials is a powerful way to increase the conversion rate. What most advanced marketers do when it comes to adding testimonials is to add a photograph, add an audio testimonial and highlight some of the important quotes. One thing that Ewe did differently is that he will take one phrase from each of his testimonial and turn it into a headline for that particular testimonial. Take a look at these testimonials to see what I mean. Do you see that every testimonial has a red color headline? Fact is, most people are not going to read every testimonial. These outstanding headlines allow the prospects to quickly grasp the gist of every testimonial. The idea is to quickly increase the confidence of the prospects in you and your product without having to go through every testimonial. Brilliant strategy I am using now without fail. 2) Create a summary break down of the value of each offer and let the audience know what the total value is Many marketers like to throw in lots of bonuses to increase the perceived value of their offer. This has been a known strategy to increase the conversion rate. But when this idea was popularized, what most marketers did was to overwhelm the prospects with so many bonuses that the prospects lost focus. The idea of adding bonuses is to increase the overall value of your offer. To achieve this ultimate objective, for more detail visit .killer-sales-letters.com Ewe created a table that lists down every offer that he’s made and attach a monetary value to each offer. He then summed up all the values and gave a grand total value of say $2,345.00. (But for a limited time, you can get everything at just $47. tha an…..) Click here and SCROLL UP two pages to see what I mean. You may think this is hype. It is. But it works! I’ve been in the advertising industry for more than 2 years now. Everyone says they don’t like hype. But the truth is they do. A hyped up sales letter sells better than a no-hype sales letter, especially in an advertising environment, i.e. strangers selling to strangers. 3) Re-emphasize the main benefits of your product before asking your prospects to buy After reading a long sales letter, it is indeed possible for someone to lose focus on what’s your main offer. Also, have you ever come across a long sales letter with everything under the sun but the only thing that you fail to find is the price? This is not a joke. I ever read a sales letter in which I had to use the search function to search for the ‘$’ sign so as to find out how much the product cost! What Ewe likes to do is to put everything into a box, just before asking the prospects to buy. .10steps-to-killer-web-copy.com .sales-page-rapid-fire.com
Cradle of a Nation: A Story of Colonial Virginia, Diana M. Johnson, 2006, ISBN 0966150449 Set in 1700s Virginia, this is one family’s story in Colonial America, before words like “revolution” and “independence” sweep the land. If there is such a thing as a “good” slave owner, that’s William Daingerfield. Early in the book, he finds his white overseer mercilessly beating a slave without his consent. Not only does he stop the beating, and do what he can to nurse the slave back to health, he fires the overseer, and has him thrown in jail. This being a tobacco plantation, when harvest time comes, he is not afraid to get dirty in the fields, alongside his slaves. This story is told by young Will Daingerfield, and Davy, his personal servant. Despite that master/slave wall between them, having grown up together, they are nearly inseparable. Will is sent to the William and Mary Grammar School to get an education, and Davy goes with him. Allowed to sit in on Will’s classes, still as his personal servant, Davy ends up getting educated, and learning how to read. Later, Will asks Davy why he doesn’t talk better, now that he’s educated. Davy basically says that if other whites don’t get on his case, and even threaten to kill him, for trying to “act” white, his fellow slaves will. Back at the plantation, the years pass. Will becomes master of the plantation, and there are marriages, births and deaths, including both of Will’s parents. Will’s first wife, Catherine, dies in childbirth. A number of years previously, at a fancy ball, when Will was a teenager, he met a child named Apphia, who boldly said that one day she was going to marry Will. Well, “one day” has come, and as Wife #2, she bears Will several children. Years later, Will’s son, and Davy’s son, join the Virginia army to fight the French and Indians to keep Virginia’s access to the Ohio River valley. Both Will and Davy realize that things have come full circle, that they are getting on in years, and, every day, hope and pray to see their sons coming up the road. At the end of this book, the author mentions that the characters in this book were real people. The author still does her usual excellent job at making the characters and story feel real. It is an interesting story, and is very much worth reading. Paul Lappen is a freelance book reviewer whose website, Dead Trees Review, has over 700 reviews on all subjects, with an emphasis on small press books.
Getting a tattoo can be a great experience if you do it properly, but not thinking things through and just getting ink for the heck of it is not the best idea. If you truly want a tattoo you need to do your research like you would with anything and tattoos are no different. I for one being a tattooed person love to encourage non-tattooed people to go out and get inked, if it is something that they truly want to do. I also find great pleasure in being able to educate them on tattooing and things you should be concerned about. First and foremost DO NOT get inked if you have been drinking. The rule of thumb is not to have any alcohol or drugs in your system when getting tattooed. The reason being it can alter the tattoos appearance and drinking thins your blood which means you will bleed more. Secondly, the sun is not your friend when it comes to getting fresh ink. You must stay out of the sun until your tattoo has fully healed, which usually is about two weeks. Also be 150% sure you want the tattoo design you have picked out. Another huge tip that people tend not to follow is go small. Trust me you don’t want to end up like me and 8 years later after getting a tattoo feel it is way too big. If you have always wanted to get a tattoo for whatever reason. I say what better time than now! Muster up some courage and go to your local tattoo studio and get that ink you have always wanted. But please take the few suggestions above to heart. You honestly have to live with this tattoo decision for the rest of your life. Your Tattoo Friend Ashley
by Karon Thackston © 2005 .copywritingcourse.com If you’ve been in the copywriting realm for very long at all, you’ve heard the phrase “features vs. benefits.” It’s a fundamental copywriting principle and driving force behind much of what we, as copywriters, create. But there’s also another aspect to this equation. What happens after customers buy your product or service? Once they’ve used what you have to offer, what will be different in their lives? What will the end results, of their buying decision, be? Getting your customers to look at the end results of their actions can be an extremely powerful persuasion tool that you’ll want to incorporate into your copy. Let’s look at features, benefits and end results and see how all three work individually and collectively to create a targeted push to the point of purchase. Features - The Basic Outline of Your Product or Service Features, in copywriting, are a starting point. They provide a basic outline for what your customer needs to know. Features describe (most often) the attributes of a product or service. If we’re using the example of a cordless, telephone-answering system, some features might be: • 5.8GHz FHSS • Talking caller ID • Expandable to 4 handsets • Selectable ring tones • Speakerphones For a person who knows nothing about cordless phones with answering machines, this list might not mean much. It’s a basic blueprint of the telephone and nothing more. Benefits - Make the Product or Service More Personal Benefits enliven the features. Benefits make the features, and the product or service, more personal. They explain how the features will improve the customer’s life in some way. Using the features list above, see what the benefits might be. (The list below was taken from Panasonic™ marketing materials and relates directly to their KX-TG5230M model phone.)
Have you ever wanted to travel the world and make money for writing about what you see? It’s not as hard as you may imagine. Using a few underground techniques, you can be making a healthy income in no-time flat for writing about traveling the world! Here are the ways you can make money as a travel writer: 1) Traditional Method: Selling Your Stories To Travel Magazines and Newspapers This is the most common and most well-known method. Ironically, it also pays the least of all the methods. You can take two paths when selling your article to a magazine. First you can query a magazine on their interest about a particular subject. If interested, they will agree to buy your article if it meets their standards. The second method is to write the article, then try and sell it. To find magazines and periodicals that purchase travel stories, go to the library and check out the most recent Writers Market and you’ll have over a dozen periodicals that pay anywhere from a few hundred bucks to a few thousand dollars for an article. The risky side to this is that there are no guarantees of payment, and you must either have a great story or be a great writer to make this work. Not impossible, just tough. 2) Writing For Other People’s Blogs If you can write a 400-1500 word post on any given subject, you can sell the post to a blog at a set price. Heres why: Blogs constantly need new content. It’s how they stay fresh with their readers and how they stay well-ranked in the search engines. However, writing a new post every few days is a difficult task! If you take over that task for a blog owner, you’re going to be saving them a TON of time and effort, providing their readers with great value, and making an income for a project that is relatively easy for you to complete. You can get paid anywhere from 20 bucks to a few hundred dollars for this kind of writing… and it’s a LOT easier to do that writing for a magazine. Think of it: You spend a day writing 5 articles and sell the articles for $30 dollars each. Now you’ve made $150 dollars for a couple of hours of work and everyone is happy. 3) Writing for Your Own Blog Another option is to write your own blog and use your travel stories to drive traffic to it. You’d be surprised at the number of bored, lifeless people who want to live vicariously through someone traveling the world. You can then monetize your blog by selling adspace or selling products related to your blog. This sounds basic, but it has made many-a-traveler tens and even 100’s of thousands of dollars per year. 4) Completing Writing Projects on ‘Project’ Sites There are literally hundreds of writing projects posted every single day on Elance, Guru, DoMyStuff, and other ‘project’ posting websites. All you have to do is set up a free account as a content provider, then answer people’s requests for writing projects. Once you’re done, the funds will be electronically deposited into your bank account, and you can withdraw the money from any ATM in the world. You can then pick up another project… or complete several projects all at once! Many projects go for $1000+ dollars, so it doesn’t take a lot of these to be able to travel well and travel often. You can even do the work on the airplane ride to your next destination! If you have any writing skill at all, you will be able to pick one of these methods and become a well-paid traveler. To get your copy of our free step-by-step guide showing you how to make money as you travel without ever holding a ‘job,’ visit .moneyfortraveling.com. The expert authors at .MoneyForTraveling.com have all made a substantial internet income while traveling or they have been hired and paid well to travel the world and will show you how to do the same. **Attn Ezine editors/Site owners** Feel free to reprint this article in its entirety in your ezine or on your site as long as you leave all links in place. You may not modify the content and must include our resource box as listed above. However, you may sign up as an affiliate at MoneyForTraveling.com and insert your affiliate links to earn income for your efforts.
Content drives the power to make heads turn. A single word sometimes can attract or turn off its audience. Your prospective clients might be thoroughly convinced that you are the product or service they are looking for or might be completely convinced otherwise. Content writing can work both ways, to your advantage or to your disadvantage. Keeping content to your advantage in any and every situation requires a certain amount of experience, maybe a tablespoon or two of intellect and of course a whole lot of talent. Words having the power to sell, compel or unite are the ones that are crafted with the help of exceeding talent and unending intellect. Content changes with its purpose, audience and message. The same content writing style and tone are not understood the same way by diverse persons who are looking within your content for fulfillment of their unique purpose. Your customers might read your flyer to understand more about your business, your prospective partners might sit through your corporate presentation to understand your investment potential and a visitor to your website might do so buy your product/service online. For precisely this reason, the style, intention and tone of the content on these cannot be the same. Understanding this minute yet blatant differentiation helps create content writing services that individually speaks to your different clients, shareholders, and prospective. Business presentations require content to be concise and to the point. You cannot afford to be verbose as your audience might lose interest and render your presentation useless. Business content writing services must broach the subject immediately and thoroughly. This understanding helps create business presentations that are compelling yet concise and effective. Website content can be wordy or brief depending upon the purpose of the website. In general though, website/online content is kept brief as reading from a screen is slower than reading print. So get your message across, convince prospective clients that you product/service is the best or incite volunteers to join your cause in 450 words or less. Website content writing services are most effective when sprinkled with a balanced dose of well-researched keywords. But that’s the story of another article… Corporate communications should spell three things professionalism, professionalism and still more professionalism. The corporate image that you are trying to project must be of foremost importance when writing for corporate communication. The business intention should be the next. Both these things need to be blended into stately content that speaks clearly and with marked elegance. Marketing material
Hamlet has inspired more critical speculation and comment from critics and scholars than any other play by any dramatist in English literature, including Shakespeare himself. The play has become a cultural icon of our times. The first performance of Hamlet was in all probability within 1601 to 1602. Shakespeare put together the story of Hamlet on the basis of his familiarity of Ur-Hamlet, which in turn was based on an account of Hamlet in Belleforest and Saxo. But Shakespeare’s play was still distinct from the original Hamlet. Hamlet is a revenge play. Revenge as an aspect of plot structure of the plays appears in many plays of Shakespeare, for example, in the “Richard II,” and “Tempest.” Hamlet has not one but four revenge plots. Hamlet commits himself to avenge his father’s death at the hands of Claudius, his uncle, who also marries his mother and usurps the throne of Denmark. Another son, Laertes, vows to take revenge for the killing of his father by Hamlet. Fortinbras invades the kingdom of Denmark to avenge his father’s death at the hands of old King Hamlet. And there is yet another son who vows “revenge” in Hamlet: Pyrhhus slaughters Priam, whose son had killed Pyrhuss’s father. Each plot of Shakespeare’s revenge play followed a structure, beginning with an “exposition” followed by “anticipation” and “confrontation” and “delay” leading to “fulfillment” or “completion” of the revenge. But what makes Shakespeare’s Hamlet a different and superior work is that even though, Hamlet is a revenge play, the focus of the play is on higher principles of life and living. The great poetic richness of the play raises it to a higher plane of enriched creativity and distances it away from the average revenge play and their insistent focus on blood, violence and amoral and villainous unthinking protagonists. Hamlet is less of a revenge play than a play about revenge. Theatre is a theme in Hamlet. The play within the play is the central action of the play and is the key to the very mystery of the plot. Hamlet is full of references to the language of theater, like “ play,” “ perform,” “ applaud,” “prologue,” “part,” etc. the play contains numerous private jokes, as if, shared between the actors of the play, such as the comment in act III by the actor playing Polonius: “ I did enact Julius Caesar.” All the characters in the play have an obsessive compulsion to act a role. In the play, no opportunity is missed to exploit the potential of a theatrical situation: eight deaths, high pitched rhetorical speeches, the play-within-play, the fencing match, the graveyard scene, the duel between Laertes and Hamlet and numerous rhetorical speeches including Hamlet’s own soliloquies. In the end, Hamlet turns out to be a great tragedy rather than a mere revenge play. In Hamlet, the extra human agency takes the form of the ghost and the tragic disaster occurs on account of Hamlet’s acts of commission or omission. Hamlet also is a religious play. The Christian element so predominates the play that Hamlet comes across as concerning himself with the theological questions of sin, damnation and salvation. Elizabethans had an obsessive concern with afterlife and believed in heaven, hell and purgatory. In conclusion Hamlet has been treated as a study in melancholia and madness, as a study in ambition and political manipulation, as a philosophy can inquiry into a number of issues that feature in the writings of Montaigne, of even as a study the back part of characterization. The article was produced by the writer of Essay-Paper.net. Olivia Hunt is a 4-years experienced freelance writer of Custom Essay Writing Service. Visit our website to learn more about discount program to buy custom essay, buy essay.
NEW REALITY SHOW: MAHL G TAKES OVER MYSPACE!!!!!!!!!! Go check him out: .myspace.com/mahlg Mahl G. is creating a serious buzz on myspace. His music is different, real, and heartfelt. He’s temporarily unsigned but that won’t last long! He has such a strong mic presence and he speaks about many different topics. Mahl G. brings to hip hop what has been missing since the deaths of Tupac and The Notorious B.I.G. Todays hip hop music is filled with a bunch of Mickey Mouse, bubble gum songs! Mahl G. changes that mold and actually speaks about real life. He has been writing for a long time and is probably the most talented rapper on the market. It’s no competition for this guy and won’t be for awhile. His upcoming album “UNDENIABLE” is going to be a certified classic. Mahl G. is platinum in the making! He is what you call an all around M.C. He can write, perform, freestyle, battle rap, ghost write, the whole nine! Mahl G. is going to put New Jersey back on the map for sure. The one good thing about Mahl G. is that he’s easy to work with unlike a lot of these artists in the game. I suggest everyone visit his site and check out his material. Also, ADD HIM AS A FRIEND and send comments to his page. When his album drops in stores make sure to go and get that ASAP! Do not get bootleg copies or bs internet downloads! Mahl G.’s album is worth having a hard copy. I guarantee you won’t find another rapper like this in a long time. He can do love songs, dance songs, cry songs, and pretty much any song you want! Make sure you show support: .myspace.com/mahlg
