The answer better be “GREAT!” If not, you have a serious marketing problem. Opportunities abound for financial advisors who are willing to be aggressive, provide leadership, and earn trust. It is critical to make certain that people know about YOU. How do you separate yourself from the crowded playing field of financial advisors? Tell a story for your prospective clients. Create a vision of who you are, what you stand for, and how other clients have benefited from your guidance. Explain the range of services you can provide and the expertise you can bring to each client’s individual challenges. Personalize the experience of working with you. In this era of confusion and mistrust, it is the personal connection that will draw prospective clients to you. You need a marketing piece to establish your own identity, which is essential when it comes to differentiating yourself from your competition. It empowers your clients and centers of influence to tell your story for you, and it “speaks” for you even when you’re not there to speak for yourself. A corporate brochure, regardless of how nice it is, cannot do that for you. If you want to have maximum impact, you have to start branding YOU! An effective story achieves the desired result of getting you in front of more qualified prospects. It must answer six basic questions about you and your business: 1. Why are you in business? Describe the HIGH PURPOSE of what you do. Answer the question (from the client’s perspective), “What’s in it for me?” Be concise; one or two sentences are sufficient. You might also include a Personal Mission Statement and/or a Community Mission Statement. 2. What can your clients expect from you? Define the VALUES on which you built your business. Articulate the implicit promises you make to your clients. It’s not enough to put nice sounding words like “Integrity” and “Service” on a piece of paper; make sure your story has “teeth.” Take the next step and explain how you plan to deliver on those promises. 3. What do you believe? Explain your KEY BELIEFS about what to do and what not to do when it comes to investing, managing wealth, etc. Depending on the business model you are trying to build, this could be your Investment Philosophy, Financial Planning Philosophy, Wealth Management Philosophy, or a combination of the three. You will have to call upon your knowledge and experience as an investment professional here. 4. How do you do what you do? Explain your WORKING PROCESS. Your business model will determine what you do (investment management consulting, financial planning, wealth management consulting, portfolio management, etc.). The goal here is to describe how you do it. Use both images and text. If you’re in the process of evolving from one business model to another, this exercise is especially helpful because it forces you to take a hard look at what you do and how you do it. 5. What qualifies you to advise clients? Who are you? First, quantify your KNOWLEDGE and EXPERIENCE, including your credentials, professional designations, and positions held over the years. Then, identify who you are outside of work. Include information about your family, interests, personal achievements, and/or community involvement. 6. What makes you different? Define your POINTS OF DISTINCTION. Tell the reader (listener) why they should do business with you. First, identify the key challenges and frustrations faced by your target audience (business owners, corporate executives, etc.) when it comes to obtaining financial services. Then, prioritize the list, select three to five that you feel are most troublesome, and develop solutions for them. What can you do to eliminate or at least minimize these frustrations for your clients and prospects? The answer to this question will be the basis for your Points of Distinction. Why should you be spreading the word right now? Your prospective clients don’t have someone like YOU advising them. Given the uncertainty in the markets and the scandals at the top of America’s largest corporations, they need you now more than ever. If you have been postponing the creation of a good marketing piece, don’t put it off any longer. If you already have marketing materials but they need to be updated or no longer represent you, make this a front-burner project. Opportunities exist for advisors who know how to lead and who can be trusted. Make sure you let prospective clients know that you are one of those advisors. Copyright © 2007 Rose Communications, Inc. About the author Eve B. Rose, ABC, CIMA® is president of Rose Communications, Inc. She is a writer and editor who works with financial advisory practices and with financial organizations, both large and small. In addition to promotional materials, she writes white papers, newsletter and magazine articles, market commentaries, and letters
Archive for August, 2008
Article rewriting is a literary skill that many think they possess, but few actually do. There are many reasons for rewriting an article and the approach to the task will generally be dependent on the reason and required result. Let’s have a look at some typical objectives people have when rewriting articles. Article Directory Submission A popular internet service is the provision of a second, rewritten, version of a commissioned article, so that the customer receives two articles rather than one. This allows one version to be posted on your own website and the rewritten version to be submitted to article directories. The purpose of doing this is to avoid you competing with others using exactly the same content as you. There seems little point in you placing an article on your own web page then submitting that article to directories from which your competitors can copy them to their own web pages. You are then competing for keywords against potentially hundreds of other websites using your own article. You may have your resource box on their site, each one giving you a valuable back-link, but this could be insufficient to make up for all that competition with duplicate content that may cause your site to drop down the listings. What you should do to avoid this is to offer an alternative version to the directories and the way that the article is amended is important. It must give the same meaning as the original, but contain different semantics. The keyword density must be reasonable, around 1%, and the textual theme of the page must be relevant to the keyword targeted. The rewrite should be different enough to be regarded as unique, but not so different that it does not adequately address the topic at hand. Use The Same Article On More Than One Web Page Exactly the same approach should be used if you want to use the same article on a number of different websites or pages utilising the same keyword. Here, you are competing against yourself, and the article should be rewritten so that this does not happen. You have the same situation as that above, except you are your own competition. Unless the article is radically rewritten you may be in danger of diluting your website with too much similar content. This is the most common reason for article rewriting. Use The Same Article For Different Keywords Another common reason for articles being rewritten is that the customer wants to use the same article for a range of different keywords. This involves a slightly different style of rewriting since two keywords rarely have exactly the same meaning. How many exact synonyms are there? Very few, since most words have their own roots and there are generally different nuances in meaning between words which are synonymic in some contexts, but not in all. In such cases the article will be adjusted to meet the requirements of the vocabulary being used. For example, the terms ‘internet marketing’ and ‘online marketing’ appear to have the same meaning in the context of marketing techniques, but the words ‘internet’ and ‘online’ are not synonyms
Communication is a process of transmitting information between different parts of an organization. It is one of the basic functions of management in any organization. For communication with the outside world, organizations use advertising material, news releases and audio-visual aids. However, for communication within organization and with employees, different forms of communications are used such as in-house magazines, journals, reports and bulletin boards to transmit ideas, thoughts and information. Forms of communication in an organization: Employee handbook: Employee handbook is given to the new employee at the time of induction or orientation program. It provides complete information of the organization with details on nature of the business, its customers, products, policies, benefits and services available to its employees. Some organizations use charts, photographs, and cartoons to make it more interesting for reading. In-house Magazines & journals: Organizations publish quarterly or monthly in-house magazines to keep employees updated about the latest development in the business, activities conducted in the company like social or cultural and achievements by the sales team. Management can unite with employees in an informal or direct way through these magazines. It also contains promotions, retirements, honors and awards with pictures of employees receiving award from management. Financial reports to employees: Financial reports published for shareholders & general public with all the technical accounting language & its terminologies, do not serve any purpose for the employees. So, some organizations publish financial reports specifically for employees with details on expenses, income, profits and distribution of income, which gives the idea about financial standing of the organization to the employees. Information racks or display stands: Information racks or stands are usually placed at places like front lobby, factory gate, cafeteria, shop or at a place which is most frequented by employees. These stands are used to display books dealing with wide range of topics such as help yourself, hobbies, sports, accident prevention etc. Bulletin boards: Bulletin boards in attractive colors & types can be used for display of clippings from newspapers, magazines, clippings on retirements, honors, marriages and other events in the lives of employees. Museums & exhibitions: Small museum or an exhibition can be used to display quality control ideas, old photographs of the factory, old designs and good quality products. It can create interest among the employees in their own work. Posters: Posters are used to display topics related with health and safety, hygiene, improvement in production process, etc. Along with text matter, it should contain pictorial diagrams, charts, and photographs to explain the topic in a simple way. Notice Boards: Notice boards are usually placed at the factory gate or in front lobby. These are used to display notices and circulars issued by the management for administrative purposes, circulars related with hours of work, factories act and any new rules and regulations. Suggestion system: Some organizations use suggestion system to provide an opportunity for a working communication with the management. Employees can use this system to give positive proposals for improvement in machines, devices, techniques and procedures or to express their dissatisfaction with existing facilities or particulars. Memo: Memos are business letters but used within an organization and only for employees. Memos are used to give information to employees such as changes in some procedures or rules, policy change or for specific purpose like request to attend a meeting. The format of the memo differs from business letter format. Business writing softwares can be used while writing any business communication to check and correct English grammar and spellings and for proofreading. Some software programs also enrich your text with adjectives & adverbs, which enhances the simple sentence into more professional and sophisticated one & suggest context related synonym for repeated words. For more information on Business English writing software please visit .truevalue4money.com Author is a freelance writer. For details on softwares to enrich your business writing or creative writing, please visit Business writing software or English writing software website.
Article writing is as easy as 1-2-3! 1) The opening paragraph gives your qualifications or grabs the reader and almost compels him or her to read further. 2) Your article will contain just two or three facts. Fact 1) Perfect grammar is not a necessity. Fact 2) The number of words in the typical article. Fact 3) Separate each paragraph. 3) The closing paragraph summarizes the article and provides a link to your site. Many people are reluctant to write articles because they think it’s too difficult. That’s nonsense. Article writing is actually quite easy once you know the three-step formula (above). Others are reluctant to write because they do poorly with grammar or spelling. Do you need to use perfect grammar in your articles? Certainly not, but some sites will refuse to print your work if it is riddled with errors. Fortunately, there is a way around this for those that are grammatically challenged. Most of the word processors available today come with a spelling AND grammar checker. You should make full use of both of these features. The ideal article contains just 500-600 words. Many submission sites will not accept articles with less than 500 words and will refuse those with more than 1000 words. In addition, it is sometimes difficult to keep a reader’s interest if it is over 700 or 800 words. (They didn’t come to the site to read a novel.) For that reason, I try to make sure that all of my articles have around 500 words. Break your article up into a number of different paragraphs and separate each one by a space. This makes your article more pleasing to the eye. This is important because your readers will make his or her first judgment about your article based on the way it looks. And like anything else, you want your reader to have a good first impression. Your first paragraph or two should tell the reader about your qualifications or entice him or her to read further. This is called ‘the hook’. In this piece, we are using a “hook” instead of the qualifications. Our hook lets the reader know that there is a formula to writing articles and we will divulge this information in the article. The next paragraph or two should discuss the facts, information, or points you wish to make. Each of these paragraphs should discuss the benefits as well as features. The benefits will grab the reader and let him know why it is important to him. Close the article with an offer for more information by clicking your link. I prefer to use a free information offer as many more people will click through for a free report. If instead, you ask readers to: ‘Visit our site for more information,’ only about one third as many readers will click through. For that reason, I prefer the following: For more information on the subject, download our FREE REPORT at mysite.verizon.net/vzer1vjr/jomark3/free12.html Jo Mark is an Internet marketing authority specializing in the generation of income through the writing and placement of articles. The successful ebooks have helped countless individuals generate article income. The article above has 527 words. PERFECT!!
Why do you write articles for distribution online? If it is just so you can be an “author,” you can skip this article. If it is to generate traffic to your website, you need to be writing for the reader. Here are some ways to do that. 1. Write articles on topics that interest you. This may seem contrary to the idea of writing for the reader, but it isn’t. It is safe to assume that you are not the only one interested in a given topic. Writing about your own interests keeps you motivated, and you’ll usually do a better job. You also normally will have more knowledge to share in an area of interest than in an area you just chose because it is popular. 2. Write a title that catches the reader’s attention. There are many ways to do this, and this is a topic worthy of it’s own article. The short lesson? Use words like “how to,” “easy ways to,” ten ways to,” “secrets,” and “try this.” Titles that are questions can be effective too. 3. Make your writing easy on the eyes. Don’t have sentences that go on and on endlessly, with more words than are necessary to make the point and without enough commas to break them up into digestible parts, and with no good reason to be that long, and which easily could have been cut into two or more shorter, easier-to-read sentences that would have been more relaxing to read - in other words, avoid sentences like this one. Oh, and have concise paragraphs of two to six sentences. 4. You should, of course, try to write articles that are truly useful, interesting or entertaining. If you can do all three in one article, that’s great. At the very least, though, try to include something in your article that will be new to the average reader. Second best is describing things they already know, but in new ways. You often have to cover the same points as similar articles, but do more than that as well. 5. Keep the language simple. After scrutinizing many articles, I consider the evidence to be incontrovertible that pretentiousness in the elucidation of your information makes the loss of the reader ineluctable. In other words, use too many big words and you’ll scare away many readers. You can say what you like using simple words like the ones in this sentence. No reader will stop reading a good article because the language is too simple. 6. Write a resource box that make it easy for the reader to see where he can go for more information. A list of your dozen degrees and awards will not impress him or be helpful. Say one or two things about yourself, then have a clear link, and a description of what the reader will find at your web site. This is a short lesson on how to write articles for readers. You should also use the right keywords, so readers can find the article, and write an article description that makes them want to read it. If you also want your articles used by others, you have to write articles not only for readers, but for newsletter and web site owners. That, however, is a topic for another article. Copyright Steve Gillman. He lost money on his websites until he discovered the power of articles. Six months later he was making a good living online. To learn how you can do the same, and how to write for readers AND webmasters, get your free online writing course at: .999articles.com
E-mail has changed the way we do business and made us more efficient. Instead of endless memos and phone calls, we can e-mail a quick question, an invitation to a meeting, or a request. As helpful as e-mail is, however, we need to follow certain rules: 1. Don’t use all caps when writing. It’s the equivalent of shouting in the cyber world, and it’s difficult for our eyes to read. 2. Conversely, capitalize words when appropriate. Using all lower case shows disrespect and sloppiness. 3. Use a subject line that’s pertinent to your e-mail. “Question on Line 81 of Budget” or “Marketing Meeting Set for January 17” subject lines catch the eye more easily and are easier to find at a later date. 4. Instead of indenting paragraphs, use two hard returns between them to make it easier to read. Reading on a computer screen is different from reading print. 5. Number multiple action items. If an e-mail has four things numbered from 1-4, it’s much easier to see what you need. It’s also less likely that something will get forgotten or missed. 6. When replying to an e-mail, include only the information you’re referring to, and write your response underneath. That way, it’s much easier to follow the trail of the conversation than getting an e-mail back three days later with “That’s fine.” 7. Remember e-mail isn’t 100% fail-safe. If you don’t receive a reply to an e-mail, don’t assume the person is ignoring you. With technology glitches and spam filters, e-mail doesn’t always make it to its destination. 8. Never write in an e-mail what you wouldn’t say in a letter or a direct conversation. It’s not anonymous or confidential. 9. Don’t write an e-mail when you’re angry or frustrated. Feel free to compose what you want to say to vent off some steam, but beware the SEND button. Better yet, write what you want to say in Word, save the document, and revisit it the next day when you’ve had a chance to cool off. 10. E-mail isn’t the cure-all for every situation. Sometimes you actually have to pick up the phone or walk down the hall and have a conversation, especially if the matter is controversial. ———– © 2007, Dawn Goldberg and Write Well U. All rights reserved. As the founder and Chief Writing Officer of Write Well U, Dawn Goldberg uses words carefully, especially in e-mail. To find out more about Dawn and Write Well U, visit .WriteWellU.com.
Article Writing has in recent times become extremely popular. A poorly written article can be harmful, both to you as the author and the products you are promoting. The article you write should not only display your creative and imaginative skills but also satisfy the needs of your target audience. These ten article writing tips can act as a guide in helping those who wish to succeed in writing articles for the internet. 1. Write on a Topic that you know best: Always write on some topic that you know best or are familiar with. If you have a website it is important to write on topics relevant to your website. The reason is obvious. No visitor will want to visit a website he is not interested in. 2. Have a Captivating Title: This is the most important of all the writing tips. The title should be powerful and captivating but not misleading. Spend some time and think about a title that will attract and captivate the imagination of your target audience. 3. Organize your Topic in a Point wise form: You topic should be organized in a point wise form so that the reader easily understands and grasps your ideas. There should be an Introduction at the commencement and a Conclusion at the end of the article. 4. Have sub-titles, Numbers or Bullet points: When the article is organized in the above manner, it will be even more effective if these sections have sub-titles, numbers or bullet points. When the audience click on the title of your article and view the sub titles and the organized presentation, you can be certain that they will want to read your article. 5. Use simple language and Short sentences: One of the best article writing tips I ever got was to use simple language. Most of your audience will be people who want to learn some thing from your article and would find it difficult to understand technical jargon. Simple language also helps those whose mother tongue is not English, to understand and appreciate your writing. Short sentences are attractive, easily readable and understood. Like getting lost in translation the point you so anxiously wish to make can be lost by the time the reader finds his way to the end of a long sentence. 6. Avoid grammatical mistakes and spelling errors: However good the article might be, if it is sprinkled with grammatical mistakes typos and spelling errors, the reader will before long click away from the article. Proof read and Spell check your article before submission. 7. Display your Expertise: One of the great advantageous in writing for the internet is the opportunity you get to display your expertise. The more you are able to convince the audience of your knowledge and skills, the more popular you will be in the internet world and more targeted visitors you will get to your website. Always proof read your article. 8. Limit the length of article: Always limit the length of your article. It should neither be too short or too long. The popular range is between 500 words and 650 words. This gives you sufficient space to express yourself clearly to your targeted audience. 9. Do Not Sell: If you want your article to be read, appreciated and published by other webmasters, then do not sell. You will loose credibility if you have links from your article to your products and services. 10. Resource Box: Though this is the last of the ten article writing tips, this tip is of vital importance. Here you get the opportunity to write a few lines about yourself, your website and have a life link to your website. Where ever possible link to your website using HTML code and having the keywords embedded in it. Make the best use of it. Conclusion. Writing good content is absolutely important if you wish to succeed in the internet. These ten article writing tips I am confident will be a source of inspiration and motivation for you to write top quality articles. Your own imaginative and creative skills can make them even better. Copyright © Kanaga Siva. Kanaga Siva is an Expert Author and Internet Marketer. For more Tips on Article Writing, Home Based Business Opportunities and Affiliate Marketing a visit to his website and Blog will help you make money from home.
On Jan-1 2009 surprisingly I ran through with PostParker.com. PostParker is a new age Pay-Per-Post website, here we just need to predicate in discussions and make money for each of our post. Like other Pay-Per-Post websites, PostParker.com does pay us for each post, they review each of our post/response post before pay us. We can also start new discussion instead of roughly typing the responses, in the site itself they mentioned, “Users no need restrict themselves by simply replying to topics/discussions started by someone else, users are encourage to start new topics/discussions”. I hope we can make lot of friends out of there, beyond the earnings it’s pretty interesting and informative. I know only 2 or 3 legitimate Pay-Per-Post websites are still keep paying promptly out of countless so called Par-Per-Post websites. PostParker support team is awesome, I got sweat replies from them. All the payments are made via PayPal, minimum pay-out is 10$. PostParker.com is about to reduce the minimum pay-out from 10$ to 1$ soon [they are working closely with PayPal to reduce the transaction charges]. Before you kick start with PostParker.com mind following things 1. The amount that PostParker pay for each post will vary, it’s depends on quality and quantity of your posts. The pay range is .01$ to .07$ 2. PostParker having complex algorithm software which will scrutinise each post/topic and then set the payment [range form .01$ to .07$]. 3. No restriction on postings. More you post, the more you earn. 4. Monthly twice [1st and 15th] PostParker will send our earnings report through their Private Message board. 5. The support team of PostParker is awesome. We will get nice replies and instructions from the site admin often. 5. Like other Pay-Per-Post sites, quantity and quality both are very important. The quality post which is more than 4 lines will earn 0.07$. Happy earnings!!!!!!!
I think it is pretty safe to say that the hardest decision that needs to made when one decides to get a tattoo is what to actually get a tattoo of. There is literally an endless amount of designs that you could choose from. The most important thing I feel is that you need to make sure whatever you decide will fit you the rest of your life. This is the time you sit down and rack your brain fors omething, which is literally easier said than done. So I thought I would give a little insight on a few ideas people can think about when racking their brain of what to get a tattoo of. First of all I think you should think of something that you are okay living with the rest of your life. Also if you have made a big accomplishment in your life get a tattoo of that milestone. For example, it has became a tradition with Olympic athletes to get the Olympic rings tattooed on them before the leave the games to remind them of their accomplishment. So if you have accomplished something similar to that get a tattoo of that. Also this is more for the women, get a tattoo of your Zodiac sign. Once a Leo, Libra, Aries or whatever you are you will always be one, so that’s a pretty safe tattoo. Also getting a portrait done of a loved one is also a safe bet or even a pet. Lastly, be sure that you don’t go overboard and get a humongous tattoo of whatever you decide. Start out small and if everything works out and you think you can live with it and want to get another one than go bigger next time. But the first should be something a little more modest just to make sure you won’t regret it. Your Tattoo Friend Ashley
Online learning becomes more accepted, that’s why it is getting harder to identify, which online educational establishments require students to finish legitimate coursework, and, which are diploma mills. The situation gets more perplexing as many legitimate universities and colleges turn to distance learning; so many students make up their minds to take classes online and get their degrees remotely. A degree is one of the most important and expensive money investments people will have to make in their lifetime. Without a degree career doors remain closed for the majority of potential applicants. Though, the academic choice is not about to dice, putting the future career promotion at stake. However, up to the moment more and more people, who are looking for the better career choices, and are in search of the edge in the competitive job market fall into the trap of the online scams, who offer to reward any degree in a very short period of time, sometimes as less as in five days. A fake degree is the worst thing ever; just because a person pays money not for the knowledge he can acquire and apply in his career, though for the pseudo-credentials to trick the employers. There are more than 300 unaccredited universities now operating. More than thirty bogus universities sell online degrees in the United States alone. While a few are start-ups or online ventures, the great majority are so called diploma or degree mills, which are bogus universities and fake schools that confer any degree at prices from $3.000 to $5.000. Diploma mills crank out “paper diplomas rather than the educational experience”, which are genuinely worthless because student’s work and operator’s handling of the mill fall behind the standard educational bench-mark. “In his classic 1959 study of diploma mills for the American Council on Education, Robert Reid described the typical diploma mill as having the following characteristics: “no classrooms,” “faculties are often untrained or nonexistent,” and “the officers are unethical self-seekers whose qualifications are no better than their offerings.”” Diploma mills are fraudulent institutions of higher education that issue thousands of diplomas and confer hundreds of degrees annually, earning the aggregate income of $200 million. Diploma mills have become more prosperous because modern technology is becoming increasingly available to general public. The Internet makes bogus degrees easier to get than ever before. A huge diploma mills wave is under way, which grows stronger and stronger with each upcoming year. John Eaton, a U.S. commissioner of education, once called diploma mills “a disgrace of the American education.” Diploma mills prey on people’s lack of knowledge and confusion about their accreditation. It is very easy to become a victim of the online scams, who turn years of backbreaking college studying into five days’ degrees rewarding. Indeed, it is really hard to determine whether a degree earned online is really legitimate. Moreover, bogus educational establishments adopt names that are very similar to bona fide universities. There are some things to remember when making your academic choice. One should remember is that accreditation, which is declared valid by the U.S. Department of Education, is the highest mark of educational quality. It is very important to verify accreditation, which is given to an institution of higher education, by an agency that is recognized by the Council on Higher Education Accreditation. Admission criteria that consist entirely of you possessing a credit card are evidently the tricks of the online scams. It is a well-known fact that valid universities require applicants to pass entrance examinations, taking into account their existing academic records. Getting a distance-education degree from a foreign school is a great imprudence, unless you are absolutely certain that the school’s degrees are genuine and valid in the U.S. The main thing is to be genned up of the possible danger, to be forewarned and to double-check legitimacy of any institution of higher education you’re going to admit to. In this regard, not to look before you leap can be a costly and consequential mistake. About the Author: Linda Correli is a staff writer of .CustomResearchPapers.us/ and an author of the popular online tutorial for students “What Teachers Want: Master the Art of Essay Writing in 10 Days”, available at .Go2Essay.com/
