Archive for February, 2010

This was a very easy article to write. I was late in getting started this month, and as my publication deadline got closer and I could no longer wait until I “felt” like writing an article, I was forced to sit down and do it. In doing it, I thought about the last month (when I meant to be getting started on this as well as other creative projects), and I identified seven things that have gotten in the way of my creativity. Maybe you’ll see yourself in some of these. 1. Not getting enough sleep

Saturday, February 27th, 2010

One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality. (And yes, even if you’re trying to build a business bigger then you personally, you still want to add your personality. People want to do business with people, not faceless, nameless corporations.) Now, there are a few ways to do this, including branding and graphics, but what I’m going to focus on in this article is how to do it through words. Remember, the stronger your personality shows in your writing, the more loyal your customers and clients will be, and the more money you’ll ultimately make. So, here are 5 ways to add your personality to your writing: 1. Read more. The more you read, the more you’ll learn how to express yourself in writing. Not only will you learn by example (especially if you read things by writers with very strong personalities) but you’ll start to absorb ways to express yourself using words that you’ll be able to transfer to your own writing. 2. Write more. Sorry, there’s no getting around it. The more you do something, the better you’ll get at it, (and yes that includes writing). Start a blog, write articles for your web site, write letters to your friends, it doesn’t matter what it is but just start writing. 3. Keep a journal. I know this sounds like more writing (and technically it is) but it’s a different kind of writing. It’s more like exercising (okay, maybe that’s not a great analogy either). Basically, journaling works because it gives your muse a way to “come out and play.” And the more you can access your muse, the easier it will be to bring your personality out while you’re writing. When I say journal, what I mean is get out a pen and paper and start writing. Yes, I want you writing by hand. No computers. Something magical happens when you write by hand versus type. And just write about anything that comes up. (Nothing comes up? Write “I have nothing to say” until you find you DO have something to say.) Do this regularly and you’ll be amazed at how much easier it gets to bring your personality into your writing. 4. Read out loud. This is a trick actors do. They read things out loud and listen to their breathing, their phrasing, etc. This is a great way to find your actual “voice” which you then can transfer to writing. You don’t have to read things you’ve written either. Read novels and nonfiction and articles and anything that strikes your fancy. And really listen to how you say it. Everyone reads things differently because you put your own personality into it, and that can translate into your writing. 5. Write in other people’s voice. This is a trick artists do. When they learn to paint, they paint in the style of other great artists. By studying how other people paint, you’ll pick up some of their techniques. You incorporate what works in your style and abandon what doesn’t. And by studying other people’s styles, you’ll start to be able to break down your own style, and thus you’ll understand how to strengthen it. You can use this for your writing. Here’s how you do it: First, choose a writer whose style resonates with you. Next, copy a passage they wrote word for word. You might want to do it a few times. Then write something original, but do it in their style. Keep practicing until writing in their style becomes second nature. But, this should strictly be an exercise. Don’t try and copy other people’s writing styles and pass them off as your own. Not only will it come across as inauthentic and more likely turn off your target market, but depending on what you do, you could end up in legal trouble. Even if you only incorporate a few of these tips, you should start to see a shift in your own writing. Before you know it, your personality will be shining through, and with it, you’ll start to see more clients, more sales and more profits. Michele PW (Michele Pariza Wacek) owns Creative Concepts and Copywriting LLC, a copywriting, marketing communications and creativity agency. She helps people become more successful at attracting new clients, selling products and services and boosting business. To find out how she can help you take your business to the next level, visit her site at .michelepw.com. Copyright 2007 Michele Pariza Wacek.

Write Your Way to Traffic and Sales - Article Writing Whatever others may say, Content is still King, and Content Sites, or the Learning Library approach to site building is a relatively cheap and easy way to a huge amount of traffic and sales. Ok, so what is the Learning Library approach? Simply, creating a Learning Library section of your site which has tip, advice, and articles on your particular expertise. Here are a few tips for starting a learning library on your site. Not a blog! The Learning Library is not a blog. The articles are longer and more detailed, generally 500 - 800 words, whereas most blog posts are 300 - 400 words. Organize your categories first. Lay out a Content Plan before you start. One of the best ways to do this is using a keyword search tool like Adwords, to find all the related keywords to your target, as well as all the permutation and combination. Use a spreadsheet and organize keywords into columns with the root keyword at the top. Below, include all of the keywords that include that root. Think big! Write often and regularly Commit to a certain number of articles per week and stick to it. At the time, it doesn’t seem like much, but if you keep at it, then it builds up over time and pretty soon you have a huge number of articles. Concentrate of usable information. Give readers useful advice that they can use right now. One format I like to follow has an opening paragraph or two, then a bulleted list of tips or advice, and then a concluding paragraph. Use a variety of different types of content. Use articles as well as videos from Youtube Fake it till you make it. Maybe people don’t see you site as an authority in your niche right now, but they never will unless you act like it! Link out by filtering Part of being an authority is filtering information for people. Everyone is on information overload, so your opportunity is to provide a selection of the best. Think Oprah’s Book Club. Oprah is the authority and she has sorted through everything to bring your the best. Write for your ideal client. Take some time to define the characteristics of your ideal client. What type of client is the easiest to deal with, and the most profitable? Take some examples of actual clients that are the type of person you want to work with. Consider what they have in common and write down their characteristics in as much detail as possible. This is also called creating a persona. Once you have your persona, consider what they would like to read about, and what technical level they are at. Then write for this person. Target Target Target Write for your customers not for your competition. For example, lots of SEO companies write tips and blogs for other SEO people. How crazy is that? Other SEO people are not going to purchase your SEO services, they are just there to scoop free tips and re-sell to their clients! Write for clients that need your services, not your competition! About the Author :- For more useful tips & hints, please browse for more information at our website: - .article-writing-secret.com .articlewriting.reprintarticlesite.com

Thursday, February 25th, 2010

This article is about Writer’s Block. We are all familiar with the sensation that can occur when we are obliged to write something in the white space, especially to a deadline. Writer’s block is the patron demon of the empty page. You might have your project organized in advance and you know what you are going to write. But, as soon as you sit down to do it, and that evil clear white page appears in front of you, your mind suddenly goes completely blank. I am not talking about Zen meditation stare-at-the-wall-until-enlightenment-hits type of blank. I am talking about sweat beading on your brow, anguish and suffering crawling around in your head, kind of void. And as we all know the tighter the time, the worse the Writer’s Block It is worth repeating. “The tighter the deadline, the worse the anguish of writer’s block gets.” Now, can you figure out what the origin of this ghastly fall into the void could be? The answer is clear: Fear! You are frightened of that blank page. You are frightened you have zero information to put there. You are scared of the terror of Writer’s Block itself! It does not necessarily matter if you have finished a decade of researching and gathering information and all you have to do is connect sentences that you can repeat in your sleep, together into coherent paragraphs. Writer’s block may hit any writer at any second. Based in terror, it increases our misgivings about our own self-worth. It makes you feel like a born fool who just had most of his brain extracted by way of his sinuses. Even if you had the courage to send forth words into the greater world, they would surely come out as balderdash! Let us try to be sensible with this mad demon. Let us make an inventory of what might perhaps be behind this frightful and scary situation 1. Perfectionism. You are most unlikely to produce an work of genius at the first attempt. Though you may feel a complete failure if you do not. 2. Editing instead of creating. There’s your monkey-mind sitting to your shoulder, whispering as soon as you type “I am here. Listen to me! No, not that, that’s wrong! That’s brainless! Put it right! Put it right! Put it right! Put it right!” Forcing you to endlessly correct what you wrote instead of creating more. 3. Self-consciousness. How can you think, not to mind write, when all you are able to manage is to pry the fingers of writer’s block off your throat for long enough take in a few shallow breaths? You are not focusing on the project. You are concentrating on those stubby fingers around your neck. The fear of Writer’s Block is preventing you from writing. You become more and more aware that you have Writer’s Block and the more aware of it you are the worse it gets. 4. You cannot get underway. It is always the first sentence that is the hardest. As authors, we are well aware how hugely meaningful the first sentence is. It must be brilliant! It should be distinctive! It must interest our reader’s from the start! There is no way we can get into writing the piece until we get past this impossible first sentence. 5. Shattered concentration. Your cat is sick. You suspect your mate is cheating on you. They are going to turn off your electricity any second. You have a crush on the local parcel delivery person. You have a dinner party planned for your in-laws. you . . . need I say more. How can you possibly concentrate with all this mental clutter? 6. Procrastination. This is it, your favourite hobby. It’s your soul mate. It’s the reason you’ve knitted 60 argyle sweaters or made 30 bookcases in your garage workshop. It’s the reason you never run out of brie. Face it! It is one of the reasons you have writer’s block! How to overcome writer’s block Okay. I can hear that herd of you running away from this article as fast as you can. Absurd! You huff. Never in a million years, you fume. Writer’s block is absolutely, undeniably, scientifically proven to be impossible to overcome. I heard it on the radio. Please, remain seated. I am here to tell you that writer’s block can be overcome. Oh, just get over it! Well, I guess it’s not that easy. So try to sit down for just a few minutes and listen. All you have to do is listen. You do not actually have to write a single word. Here are some tried and true methods of overcoming writer’s block: 1. Be Prepared. The only thing to fear is fear itself. (I know, that’s a cliché but as soon as you start writing, feel free to improve on it.) If you spend some time mulling over your project before you actually sit down to write, you may be able to circumvent the worst of the crippling panic. 2. Forget Perfectionism. No one ever writes a masterpiece in the first draft. don’t put any expectations on your writing at all! In fact, tell yourself you’re going to write absolute garbage, and then give yourself permission to happily stink up your writing room with it. This will ensure you write something and you can edit and improved on it afterwards. 3. Composing instead of editing. Never concern yourself with the grammar, punctuation and spelling or anything else except getting your ideas on the page. Composing is a magical process. Your conscious mind has a very small part to play in it. Composing is done for the most part in the subconscious mind. It surpasses the conscious mind by galaxies. I would say that it is even incomprehensible to the conscious, editorial, monkey-mind. So prepare an ambush. Sit down at your computer or your desk. Take a deep breath and blow out all your thoughts. Let your finger hover over your keyboard or pick up your pen. Then jump in quickly! Write, scribble, scream, howl, and let everything loose, as long as you do it with a pen or your computer keyboard. 4. Forget the first sentence. It does not matter what you write first. You will be changing it anyway. Remember you gave yourself permission to write rubbish. You can sweat over that all-important one-liner when you have finished your piece. Skip it! Go for the middle or even the end. Start wherever you can. Chances are, when you read it over, the first line will be blinking its little neon lights right at you from the depths of your composition. 5. Concentration. This is a hard one. Life throws us so many curve balls. Try thinking about your writing time as a little vacation from all those annoying worries. Banish them! Create a space, perhaps even a physical one, where nothing exists except the single present moment. If one of those irritating worries gets by you, stomp on it as you would an ugly bug! 6. Stop procrastinating. Write an outline. Keep your research notes within sight. Use someone else is writing to get going. Babble incoherently on paper or on the computer if you have to. But make a start. Tack up anything that could possibly help you to get going: notes, outlines, pictures of your grandmother. Put the cookie you will be allowed to eat when you finish your first draft within sight, but out of reach. Then pick up the same type of writing that you need to write, and read it. Then read it again. Trust me. The fear will slowly fade away. As soon as it does, grab your keyboard or pen and get writing!

Frank Gasiorowski was able to leave his job and run his home-based business full time because he discovered the power of writing his own book and using it to generate leads for his coaching business. But when he first came to me for mentoring, he did not believe he could author a book. His creative writing teacher in high school told him that he would never be a writer, and for 35 years he believed her. Gasiorowski invested in a proven system that teaches would-be authors how to write a money-making book in 12 hours of actual writing time and use it as a lead generator for a thriving business. My Entrepreneurial Authoring Program and individual business mentoring teach clients how to create a book that is an entrepreneurially sound lead generator for a well-structured business. A book that is entrepreneurially sound naturally leads readers to interact with the author and continue to do business again and again. Even though Gasiorowski began to overcome this dream-stealing message, he thought he had no time to write. Without the Entrepreneurial Authoring system, he would not, but with it, he wrote his book at rest stops along the I-95 corridor in five-to-ten minute bursts, in less than 12 hours of writing time because he learned how to work from a detailed table of contents that makes it easy to create a book. Gasiorowski, known as Mr. 90 Day Goals, wrote his book in 28 days. Because he wrote a book, he was able to leave his job. Today he has his own radio and television shows and is an internationally renowned speaker and author. “What If You Could Author A Best Seller in Less Than 12 Hours of Actual Writing and Gain Instant Access To A New York Publisher Without An Agent and Formal Book Proposal?” How? By Following This Simple, Proven System for Authoring Success. .AuthorandGrowRich.com

Wednesday, February 24th, 2010

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Back in the 1950s, rural communities existed all across the USA. In fact, more than half of all Americans were growing at least some

Monday, February 22nd, 2010

Your guide to Invitation etiquette: Addressing the Wedding Invitations The wedding invitation envelope should have the title and the invitee’s name and address printed or Penned. You can compose the invitation to be formal or casual. When sending formal wedding invitations to a married couple, the title Mr. and Mrs. should be used before the full name of the husband. Even if they are close relatives, don’t forget your correctness. You should not address them with your relation to them or a nickname. Terms like aunt and uncle are inappropriate for use on formal wedding invitations. When inviting a couple along with their children on the wedding invitation the title and full name of their parents then the first names of their kids could be included below. The envelope however should only be addressed to the parents. It is appropriate to state only the first names of the children on wedding invitations but please don’t use the reference ‘and family’. You should be polite when inviting single guests. When sending a wedding invitation to a single female, you should use the title Miss before her name. When inviting a single male use Mr. and then their name. If you want the person to bring the guest of their choice, you can add ‘and Guest’ after their name. When inviting professional guests, who are a Doctor, Judge, or in the Armed forces; you must state their proper title on the wedding invitation and envelope. What is the wedding invitation etiquette for our dress code? Dress code should be included in the body of the wedding invitation. Even if you have no preference to your guests dress, please include the dress code in the invitation or you will receive lots of phone calls with the question. Is it etiquette to ask for money instead of gifts? Today it is very common to ask for money instead of gifts; however how you ask for it is where etiquette is important. You may use a wishing well but please don’t include anything about gifts in the body of the invitation. Place your wishing well on the back of the invitation or on a separate insert. We have registered a Wedding Gift List but don’t know how to let our friends know. Is it okay to enclose a card in the wedding invitation? You may enclose a card in your wedding invitation, or have the details printed on the back. Please do not include these details in the body of the invitation, as this is really bad etiquette. My parents are divorced, and my father has remarried. Whose names go on the wedding invitations? This is a tricky one and needs to be discussed with both parties to avoid offence. If your parents agree, list both names on the invitation. If they don’t want their names to appear together, the name of whoever is hosting and / or necessarily paying for - the wedding should be on the invitation. Can I include a poem or verse with the wedding invitation? Certainly, it may go in the body of the wedding invitation if it is only 2-3 lines maximum. It is important not to make your invitation text cluttered. If the poem or verse is longer it will need to go on the back or inside cover of the invitation or even on a separate insert. How do I work out the RSVP date? Response deadlines should be no later than two weeks before the special day, or the date your caterer needs a final count. If after two weeks you haven’t heard from some people, phone calls can be made to those who have not replied. RSVP cards included with your wedding invitation are a great way to make sure your guests reply quickly. For more information visit .nusuevents.com.au